RESEARCH | February 1, 2024

2023
PLANADVISER Retirement Plan Adviser Survey

Reported by PLANADVISER | Art by James Yang

Top-Rated Investment Firms

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Top-Rated Investment Firms

Top-Rated Investment Firms

General Adviser Services and Support
1) J.P. Morgan Asset Management	15.6%
2) Capital Group, home of American Funds	13.3%
3) Fidelity Investments	8.9%
4) John Hancock Investment Management	7.8%
5) American Century	6.7%
5) Principal Global Investors	6.7%
7) T. Rowe Price	6.1%
7) Vanguard	6.1%

Practice Management Ideas, Tools and Other Value-Added Services
1) J.P. Morgan Asset Management	15.4%
2) Fidelity Investments	11.1%
3) Capital Group, home of American Funds	10.5%
4) John Hancock Investment Management	9.3%
5) BlackRock	7.4%
5) Invesco	7.4%
7) Vanguard	5.6%

Retirement Industry Insight and Analysis
1) Fidelity Investments	21.3%
2) J.P. Morgan Asset Management	18.3%
3) T. Rowe Price	11.6%
4) BlackRock	7.9%
4) Capital Group, home of American Funds	7.9%
6) John Hancock Investment Management	7.3%
7) Vanguard	6.7%

Wholesaler Knowledge and Responsiveness
1) Capital Group, home of American Funds	11.3%
1) J.P. Morgan Asset Management	11.3%
3) Fidelity Investments	10.7%
4) John Hancock Investment Management	7.7%
5) American Century	5.4%
5) Vanguard	5.4%
7) Franklin Templeton	4.8%
7) Principal Global Investors	4.8%
7) T. Rowe Price	4.8%

Reputation
1) Fidelity Investments	32.1%
2) Vanguard	23.8%
3) Capital Group, home of American Funds	17.9%
4) J.P. Morgan Asset Management	10.7%
5) T. Rowe Price	7.1%
6) John Hancock Investment Management	4.8%
7) American Century	2.4%
7) PIMCO	2.4%

Investment Value for Price
1) Vanguard	37.8%
2) Fidelity Investments	19.8%
3) Capital Group, home of American Funds	14.5%
4) T. Rowe Price	5.8%
5) BlackRock	4.7%
6) J.P. Morgan Asset Management	4.1%
7) American Century	2.3%
7) State Street Global Advisors	2.3%
7) TIAA	2.3%

Fund Fact Sheets
1) Vanguard	13.7%
2) Fidelity Investments	12.9%
2) T. Rowe Price	12.9%
4) Capital Group, home of American Funds	11.3%
4) J.P. Morgan Asset Management	11.3%
6) BlackRock	8.1%
7) MFS Investment Management	4.0%

Quarterly Evaluation Materials
1) J.P. Morgan Asset Management	18.5%
2) Fidelity Investments	10.8%
2) Vanguard	10.8%
4) T. Rowe Price	10.0%
5) John Hancock Investment Management	7.7%
6) Capital Group, home of American Funds	6.2%
7) MFS Investment Management	4.6%

Participant Education Materials
1) Fidelity Investments	17.1%
2) J.P. Morgan Asset Management	10.5%
3) John Hancock Investment Management	9.9%
4) Capital Group, home of American Funds	9.2%
5) MFS Investment Management	8.6%
6) Vanguard	7.9%
7) T. Rowe Price	5.9%

Plan Participant Support
1) Fidelity Investments	21.3%
2) Capital Group, home of American Funds	10.3%
3) Empower Capital Management, LLC	9.6%
3) Vanguard	9.6%
5) T. Rowe Price	8.8%
6) John Hancock Investment Management	8.1%
7) J.P. Morgan Asset Management	7.4%

Plan Sponsor Education Materials
1) Fidelity Investments	21.6%
2) John Hancock Investment Management	9.5%
2) T. Rowe Price	9.5%
4) Vanguard	8.1%
5) J.P. Morgan Asset Management	7.4%
6) Capital Group, home of American Funds	5.4%
7) American Century	4.1%
7) Empower Capital Management, LLC	4.1%
7) Invesco	4.1%
7) Principal Global Investors	4.1%

Plan Sponsor Support
1) Fidelity Investments	22.3%
2) John Hancock Investment Management	11.5%
2) Vanguard	11.5%
4) T. Rowe Price	8.1%
5) Principal Global Investors	6.8%
6) Capital Group, home of American Funds	5.4%
6) Empower Capital Management, LLC	5.4%