Broker/dealers
(B/D) that have a formal practice management program to support their advisers
help boost those advisers’ productivity and reward the B/Ds with the resources
to recruit and retain talent, according to Cerulli Associates.
Heads of practice management programs at B/Ds told Cerulli that their three
biggest challenges are motivating advisers to fully follow their on their clients’
requests and needs, managing the volume of advisers’ questions and demands, and
scaling consulting services in a cost-effective manner.
Practice management leaders say the most effective way for them to work
with their advisers is with one-on-one consultations, but that the time allocated
to these is costly, says Kenton Shirk, head of Cerulli’s intermediary practice.
B/Ds that have practice management programs have an average staff size of 19,
with slightly more than half of these people being senior-level professionals.
Cerulli says that practice management programs can cover a wide variety of
topics for advisers, including planning for expansion, managing their staff, operations,
finance and succession. In addition, Cerulli says, advisers need help dividing
roles and responsibilities, structuring equity and compensation, forming an
organizational structure, and managing technology.
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AXA has launched a new solution for the defined contribution (DC)
marketplace: AXA Retirement 360, an open architecture DC mutual fund
program designed for 401(k), 403(b), 457(b) and 401(a) plans.
AXA
Retirement 360 features access to the broad mutual fund marketplace as
well as a non-mutual fund option for retirement certainty with the AXA
Fixed Account through a group fixed annuity from AXA Equitable Life
Insurance Company, which offers principal protection, liquidity and a
guaranteed minimum interest rate on savings.
AXA’s streamlined,
intuitive website and dedicated team of retirement professionals provide
the tools and assistance employers need every step of the way. While a
dedicated onboarding specialist manages the plan’s setup and transition
via an all-paperless process, plan sponsors and their advisors can track
onboarding progress with complete transparency through real-time
updates so they always know the status of plans in progress.
Kevin
Molloy, head of AXA Retirement Plan Services, based in New York, tells PLANADVISER, “This is quite a bit different from our traditional
offering. Traditionally, we have offered a group annuity platform across
the different markets we serve. We saw demand for a new kind of
experience, and our research targeted specialist advisers, consultants
and plan sponsors to identify what was missing.”
Molloy says one
major pain point for plan sponsors was with initial onboarding of new
plans. “We addressed that by integrating human touch with technology.
There is a human hand holding plan sponsors and advisers through the
process, a paperless experience with which plan sponsors can complete
all documents electronically, and an online tracker to let plan sponsors
and advisers follow the progress of the plan setup,” he says. “That, in
addition to fiduciary protection, are two real components to meet the
needs of plan sponsors.”
The fiduciary protection of which Molloy
speaks is powered by Wilshire Associates; plan sponsors can choose
either 3(21) or 3(38) fiduciary services. Molloy says AXA has partnered
with Wilshire Associates for more than five years now.
For
employees, AXA Retirement 360 provides tools and resources, so employees
can educate themselves at their own pace, throughout the enrollment
process and beyond. They can use a guided, jargon-free enrollment tool
and live chat option to make decisions with confidence.
In
addition, there is a simple investment selection process, with options
to select funds based on employees’ retirement date or risk tolerance,
as well as the option for the AXA Fixed Account, tailored for those
concerned with principal protection or those who want a degree of
retirement certainty.
Molloy explains that the group annuity
provides a guaranteed rate of accumulation and interest rate. When
participants leave the plan, they can take their balances—the vehicle is
liquid just like any other fund option—or they can annuitize the
balance in the Fixed Account, which would entail being issued a fixed immediate annuity.
For more information about AXA Retirement 360, please contact your AXA adviser.