2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

Capital Group, home of American Funds

Qualified plan adviser votes31
Overall Perception Among Qualified Advisers
Very favorable32%
Somewhat favorable23%
Not favorable45%
Plan Adviser Experience with Provider
Worked with many times16%
Worked with several times23%
Worked with a few times35%
Worked with once26%
Highest Rated Areas of Service
Overall service to micro plans (<$5M)4 votes
Financial education and wellness resources2 votes
Overall service to large plans (>$200M-$1B)2 votes
Overall service to small plans ($5M-$50M)2 votes
Adviser sales and marketing support1 vote
Enrollment materials, support and processing1 vote
Fee clarity, accounting, disclosure or benchmarking1 vote
Fee structure for advisers1 vote
Overall service to NQDC plans1 vote
Participant website and online tools1 vote
Quality and consistency of client service teams1 vote
Regulatory or compliance support and services1 vote
Statements1 vote
Web tools and functionality for advisers1 vote