2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

Vestwell

Qualified plan adviser votes9
Overall Perception Among Qualified Advisers
Very favorable67%
Somewhat favorable0%
Not favorable33%
Plan Adviser Experience with Provider
Worked with many times33%
Worked with several times11%
Worked with a few times22%
Worked with once33%
Highest Rated Areas of Service
Overall service to micro plans (<$5M)4 votes
Value for price of recordkeeping services4 votes
Payroll integration3 votes
Plan sponsor website, analytics or reporting3 votes
Web tools and functionality for advisers3 votes
Fee clarity, accounting, disclosure or benchmarking2 votes
Fee structure for advisers2 votes
Adviser sales and marketing support1 vote
Enrollment materials, support and processing1 vote
Financial education and wellness resources1 vote
Mobile apps and offerings1 vote
Overall service to small plans ($5M-$50M)1 vote
Participant call centers and phone support1 vote
Participant website and online tools1 vote
Plan design flexibility and customization1 vote
Quality and consistency of client service teams1 vote
Regulatory or compliance support and services1 vote
Statements1 vote