2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

Ascensus

Qualified plan adviser votes38
Overall Perception Among Qualified Advisers
Very favorable18%
Somewhat favorable47%
Not favorable34%
Plan Adviser Experience with Provider
Worked with many times29%
Worked with several times32%
Worked with a few times34%
Worked with once5%
Highest Rated Areas of Service
Overall service to micro plans (<$5M)9 votes
Value for price of recordkeeping services8 votes
Overall service to MEPs or PEPs5 votes
Plan sponsor website, analytics or reporting4 votes
Fee clarity, accounting, disclosure or benchmarking3 votes
Fee structure for advisers3 votes
Overall service to 403(b) plans3 votes
Overall service to NQDC plans3 votes
Overall service to small plans ($5M-$50M)3 votes
Plan design flexibility and customization3 votes
Quality and consistency of client service teams3 votes
Regulatory or compliance support and services3 votes
Web tools and functionality for advisers3 votes