2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

Lincoln Financial Group

Qualified plan adviser votes13
Overall Perception Among Qualified Advisers
Very favorable8%
Somewhat favorable31%
Not favorable62%
Plan Adviser Experience with Provider
Worked with many times8%
Worked with several times15%
Worked with a few times15%
Worked with once62%
Highest Rated Areas of Service
Fee structure for advisers2 votes
Adviser sales and marketing support1 vote
Overall service to 403(b) plans1 vote
Overall service to 457 plans1 vote
Overall service to large plans (>$200M-$1B)1 vote
Overall service to MEPs or PEPs1 vote
Overall service to mid-size plans ( >$50M-$200M)1 vote
Payroll integration1 vote
Statements1 vote