2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

Voya Financial

Qualified plan adviser votes36
Overall Perception Among Qualified Advisers
Very favorable17%
Somewhat favorable33%
Not favorable50%
Plan Adviser Experience with Provider
Worked with many times19%
Worked with several times17%
Worked with a few times25%
Worked with once39%
Highest Rated Areas of Service
Overall service to 403(b) plans6 votes
Overall service to 457 plans6 votes
Overall service to small plans ($5M-$50M)6 votes
Participant website and online tools5 votes
Adviser sales and marketing support4 votes
Web tools and functionality for advisers4 votes
Fee structure for advisers3 votes
Mobile apps and offerings3 votes
Overall service to NQDC plans3 votes
Plan design flexibility and customization3 votes
Value for price of recordkeeping services3 votes