2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

ADP Retirement Services

Qualified plan adviser votes39
Overall Perception Among Qualified Advisers
Very favorable10%
Somewhat favorable23%
Not favorable67%
Plan Adviser Experience with Provider
Worked with many times13%
Worked with several times21%
Worked with a few times41%
Worked with once26%
Highest Rated Areas of Service
Payroll integration4 votes
Enrollment materials, support and processing2 votes
Overall service to micro plans (<$5M)2 votes
Adviser sales and marketing support1 vote
Fee clarity, accounting, disclosure or benchmarking1 vote
Overall service to MEPs or PEPs1 vote
Overall service to mega plans (>$1B)1 vote
Overall service to mid-size plans ( >$50M-$200M)1 vote
Overall service to small plans ($5M-$50M)1 vote
Quality and consistency of client service teams1 vote