RESEARCH |
2025
PLANADVISER Retirement Plan Adviser Survey
The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.
Reported by PLANADVISER
Providers
Principal Financial Group
| Qualified plan adviser votes | 41 |
| Overall Perception Among Qualified Advisers | |||
|---|---|---|---|
| Very favorable | 20% | ||
| Somewhat favorable | 41% | ||
| Not favorable | 39% | ||
| Plan Adviser Experience with Provider | |||
|---|---|---|---|
| Worked with many times | 10% | ||
| Worked with several times | 27% | ||
| Worked with a few times | 34% | ||
| Worked with once | 29% | ||
| Highest Rated Areas of Service | |||
|---|---|---|---|
| Overall service to NQDC plans | 9 votes | ||
| Overall service to small plans ($5M-$50M) | 7 votes | ||
| Overall service to mid-size plans ( >$50M-$200M) | 6 votes | ||
| Participant call centers and phone support | 6 votes | ||
| Plan sponsor website, analytics or reporting | 6 votes | ||
| Quality and consistency of client service teams | 6 votes | ||
| Mobile apps and offerings | 5 votes | ||
| Regulatory or compliance support and services | 5 votes | ||
| Adviser sales and marketing support | 4 votes | ||
| Fee clarity, accounting, disclosure or benchmarking | 4 votes | ||
| Fee structure for advisers | 4 votes | ||
| Overall service to large plans (>$200M-$1B) | 4 votes | ||
| Web tools and functionality for advisers | 4 votes | ||