2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

T. Rowe Price

Qualified plan adviser votes24
Overall Perception Among Qualified Advisers
Very favorable42%
Somewhat favorable42%
Not favorable17%
Plan Adviser Experience with Provider
Worked with many times13%
Worked with several times29%
Worked with a few times42%
Worked with once17%
Highest Rated Areas of Service
Value for price of recordkeeping services5 votes
Enrollment materials, support and processing4 votes
Fee structure for advisers3 votes
Financial education and wellness resources3 votes
Participant website and online tools3 votes
Quality and consistency of client service teams3 votes
Overall service to large plans (>$200M-$1B)2 votes
Overall service to micro plans (<$5M)2 votes
Plan design flexibility and customization2 votes
Plan sponsor website, analytics or reporting2 votes
Regulatory or compliance support and services2 votes
Web tools and functionality for advisers2 votes