2025
PLANADVISER Retirement Plan Adviser Survey

The 2025 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection.

Providers

Providers

Nationwide Financial

Qualified plan adviser votes17
Overall Perception Among Qualified Advisers
Very favorable6%
Somewhat favorable41%
Not favorable53%
Plan Adviser Experience with Provider
Worked with many times29%
Worked with several times12%
Worked with a few times24%
Worked with once35%
Highest Rated Areas of Service
Overall service to 403(b) plans2 votes
Adviser sales and marketing support1 vote
Fee clarity, accounting, disclosure or benchmarking1 vote
Financial education and wellness resources1 vote
Overall service to small plans ($5M-$50M)1 vote
Quality and consistency of client service teams1 vote
Regulatory or compliance support and services1 vote
Value for price of recordkeeping services1 vote