SEC Reopens Comment Period for RIA Investment Custody Rule

The regulator also announced a new proposal to increase transparency and disclosures for private fund managers such as private equity and hedge funds.

The Securities and Exchange Commission on Wednesday reopened the comment period on a proposed rule to redesignate and amend the current custody rule on how registered investment advisers handle and maintain client assets.

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The comment period had ended on May 8 but will now be open another 60 days from the reopening release’s date of publication in the Federal Register, which generally comes shortly after such SEC announcements. The proposed amendment to what is known as the “custody rule” for adviser-led investing, but would be changed to the “safeguarding rule,” would expand the rule’s application beyond just securities and funds to all assets in a custodian’s custody.

The reopening of the comment period comes after multiple industry associations called on the regulator to extend the chance for comment, with many noting that the rule would unnecessarily widen the umbrella of regulation for many adviser-led asset investments.

Among more than 100 comments in the initial responses, which came from sources such as asset managers, law firms and auditors, many were seeking further clarity or pullback of the amendment. In May, the Investment Adviser Association argued that the amended rule would bring under SEC audit and reporting: digital assets, real estate and physical commodities that could “make those other assets difficult to transact in.” The organization described the rule as “a huge sea change” for custodians, advisers and accountants.

The IAA commended the decision to reopen the comment period on Wednesday, saying the association would “look forward to reviewing the release over the coming weeks, engaging with the SEC on interpretive issues, and helping our members understand and prepare for implementation of the new rules.”

The SEC is seeking to change the rule that sits under the Investment Advisers Act of 1940 and is intended to enhance protections of customer assets managed by registered investment advisers, according to its latest comment. The proposed change was made by the commission on February 15.

“The reopened comment period will allow interested persons additional time to analyze the issues and prepare comments in light of the final rules and amendments … to enhance the regulation of private fund advisers,” it stated.

Private Fund Advisers Rule

In a separate announcement regarding the financial services space, the SEC announced the adoption of new rules and rule amendments enhancing the regulation of private fund advisers, such as private equity and hedge funds, and updating the existing compliance rule that applies to all investment advisers. According to the SEC, the new rules are designed to “protect private fund investors by increasing transparency, competition, and efficiency in the private funds market.”

“Private funds and their advisers play an important role in nearly every sector of the capital markets,” SEC Chair Gary Gensler said in a statement. “By enhancing advisers’ transparency and integrity, we will help promote greater competition and thereby efficiency. Consistent with our mission and Congressional mandate, we advance today’s rules on behalf of all investors—big or small, institutional or retail, sophisticated or not.”

The final SEC rules will require private fund advisers registered with the SEC to provide investors with quarterly statements detailing certain information regarding fund fees, expenses and performance. In addition, the rules will require a private fund adviser to obtain and distribute to investors an annual financial statement audit of each private fund it advises and, in connection with an adviser-led secondary transaction, a fairness opinion or valuation opinion, the regulator wrote.

The rules will also prohibit all private fund advisers from giving preferential treatment to some investors if that special information would have a “material, negative effect on other investors.”

The SEC has given “legacy status” to adviser and investor contracts that already exist, according to the announcement.

In response to the private funds rule, the IAA stated in a letter that it was “pleased to see several important modifications,” but that it still had “significant concerns about the rules.”

The association of investment advisers noted areas into which it would look more deeply, including: considering the legacy rules to ensure current contracts would not be negated; whether the new rule changes or enhances an adviser’s fiduciary duty under prior regulation; the allowance of an adviser to provide a “valuation opinion, in addition to a fairness opinion,” as an option for an adviser-led secondary transaction, which the association said it will review; and continued concerns over the burden on smaller advisers in terms of compliance and reporting.

The new rules will go into effect 60 days after being filed with the Federal Register.

Goldman Looks to Shed RIA Arm, Will Continue Third-Party Custody Push

While the firm is looking to divest the results of its 2019 acquisition of United Capital, it will continue to push into third-party asset management and custody businesses.


The Goldman Sachs Group Inc. is considering parting with a registered investment adviser it acquired in 2019, but the asset manager still expects to push ahead with third-party solutions for advisory firms, including asset management and custody solutions.

Earlier this week, reports broke of Goldman Sachs seeking to sell the United Capital Financial Partners Inc. division, now called Personal Financial Management, it acquired in 2019 for $750 million in cash. The New York-based asset manager made the deal, CEO David Solomon said at the time, to enhance its private wealth offerings through its Ayco personal finance and workplace division, bringing more scale to wealth management solutions with “access to the intellectual capital and investment capabilities of Goldman Sachs.”

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The firm has since confirmed it is looking to pivot, moving away from direct investment and management of smaller personal financial management to focus on ultra-high-net-worth clients, as well as providing third-party services to the consolidating RIA space.

“Goldman Sachs has a premier ultra-high net worth wealth management business (PWM) with over 16,000 clients and $1 trillion in AUS [assets under supervision] that has consistently grown its client base, AUS and fees,” a spokesperson wrote in an email. “We also continue to invest in and grow our services to the third-party RIA market through our asset management, custody, structured notes, stock lending and deposit taking products and services.”

At its investor day earlier in the year, the firm reiterated plans to grow its private wealth and workplace practice, Ayco; its related private banking and lending business; and Marcus Savings, its high-yield consumer-focused savings platform.

Now it is looking for other options for the more individual financial advisory business, according to the statement.

“Personal Financial Management (PFM), our proprietary RIA business, is a very small component of our overall wealth franchise,” the spokesperson wrote. “We see continued opportunities to invest in this segment but with less strategic impact to GS. As such, we are currently evaluating alternatives for that business as we determine where to invest our resources and where we see the greatest opportunity. We expect to find an outcome that benefits both our clients and our advisors.”

Goldman’s PFM division has about $29 billion in assets under supervision, according to an SEC ADV filing. The firm would be selling into an RIA deal market that, while depressed through the first half of this year, is still robust, according to a recent report by DeVoe & Co.

Meanwhile, the firm will continue with third-party advisory services, such as a July deal it signed with Creative Planning LLC in which the retirement plan advisory and wealth manager will have access to Goldman Sachs Adviser Solutions “institutional grade.” Those services will include GSAS’ middle and back office for alternative investments, electronic lending platform, advanced analytics and other product offerings.

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