ESG’s Growing Influence on Proxy Voting

Due to regulatory changes and market demand, proxy voting is about to be more influenced by environmental, social and governance approaches. For plan advisers, this change could open additional client service opportunities.

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Experts say proxy voting is about to get greener. And when asset owners consider more environmental, social and governance (ESG) factors in their shareholder voting decisions, the guidelines they use to reach and support those decisions may require a shift to include ESG-focused analytics.

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For plan advisers, this shift in thinking could open additional client service opportunities.

The ESG Pendulum Swings Back

U.S. government policy on including ESG factors in fiduciary investment management processes has swung back and forth in recent years. Bruce Simonetti and Michael Roebuck, partner and senior counsel, respectively, with the law firm Akin Gump Strauss Hauer & Feld LLP, summarized the Trump administration’s position on ESG investing by retirement plan fiduciaries in a recent report: “Although the existing regulations were effectively a formalization of the DOL [Department of Labor]’s prior pronouncements on ESG, the tone of the preamble made it clear that the Trump administration DOL was very skeptical that ESG should play any factor in an Employee Retirement Income Security Act (ERISA) fiduciary’s investment decision process or proxy voting decisions.”

But with a new administration came new guidance. On March 10, the DOL under President Joe Biden suspended enforcement of the Trump administration’s regulations, and, on October 13, the Employee Benefits Security Administration (EBSA) proposed new rules that put ESG factors firmly back into fiduciary investment analysis.

Reaction to the October proposal varied. The Wall Street Journal’s editorial board did not like what it saw, suggesting the rule will “coerce workers and businesses into supporting progressive policies.”

Other observers were more sanguine. Bradford Campbell, attorney and partner with Faegre Drinker Biddle & Reath LLP, says the new proposal allows fiduciaries to decide whether any factor they’re reviewing, including ESG factors, is material.

“The DOL is not going to tell you that there’s a special fiduciary process for ESG and just ESG,” he says. “Instead, what the current proposal does is revert back to what has been true throughout ERISA’s history, which is fiduciaries and investment professionals deciding what investments are appropriate for plans.”

Impact on Proxy Voting

The DOL’s proposed rules discuss both the selection of “a plan investment or investment course of action” and the “exercise of shareholder rights, including proxy voting.” Put simply, the proposal returns the proxy voting landscape to where it was prior to actions taken by the Trump administration—meaning plan fiduciaries can engage with the proxy voting process as part of their normal fiduciary duties.

Sources say this is as it should be, as larger investment managers and advisory organizations have made proxy voting an integral part of their businesses. John Hoeppner, head of stewardship and sustainable investments for Legal & General Investment Management America, oversees an 18-person team focused on stewardship activities. The organization, which manages $1.8 trillion globally, takes “very careful pains to have a highly bespoke custom strategy” in voting proxies, Hoeppner says.

It’s a similar situation at other firms—Hoeppner estimates that roughly 60% to 70% of the largest managers have custom proxy voting guidelines. However, these firms might also subscribe to proxy advisory services such as Glass-Lewis or Institutional Shareholder Services (ISS), the owner of PLANADVISER Magazine. While a fund may state that its in-house proxy team doesn’t default to a service’s voting recommendations, the services nonetheless often have considerable influence on voting patterns, he says.

Under the DOL’s proposal, funds or asset owners increasing their focus on ESG factors may require changes in their proxy voting disclosures and guidelines, according to Adam Shoffner, fund chief compliance officer at compliance and technology firm Foreside. For example, an asset owner that subscribes to a standard set of proxy advisory opinions may need to update the type of proxy advice it receives.

Gabriel Alsina, head of Americas, Continental Europe (ex-France) and global custom research at ISS, says ISS’s benchmark policy reviews environmental and social considerations when providing voting recommendations in some situations. ISS also offers specialty policies that focus on sustainability, socially responsible investing (SRI) and climate.

The DOL’s prior guidance hadn’t diminished the importance of ESG issues to institutional investors, says Alsina, who adds that demand for environmental and social research has increased. “E, S and G have become inseparable to most institutional investors, providing distinct avenues to assess risk and preserve long-term shareholder value,” he says. “Proxy voting guidelines have evolved to add more environmental and social criteria into consideration, not less.”

More Changes Coming?

Beyond the regulatory environment, the proxy market is evolving. One recent example came last month, when BlackRock Inc. announced that, starting on January 1, it would expand the proxy voting options available to its institutional clients invested in certain index strategies. Currently, BlackRock typically votes on behalf of its funds’ investors. According to a press release from the firm, approximately 40% of the $4.8 trillion index equity assets BlackRock manages for its clients will be eligible for these new voting options.

Per the announcement, clients will have a few options when voting: They will be able to vote proxies according to their own policies and transmit their votes using their own voting infrastructure; they can choose from a menu of third-party proxy voting policies; and they can vote directly on select resolutions or companies, among other capabilities. Those clients that wish to will be able to continue to rely on the BlackRock Investment Stewardship program, which votes proxies on behalf of client.

Separate from the DOL action, the Securities and Exchange Commission (SEC) has proposed amendments to Form N-PX, “Annual Report of Proxy Voting Record of Registered Management Investment Company.” According to a legal update from Stradley Ronon, the proposed amendments are designed to enhance disclosure by requiring funds to identify the subject matter of the reported proxy votes.

From an adviser’s perspective, the information on the revised Form N-PX would provide greater insight into how closely a fund’s voting patterns align with the plan sponsor’s values. For example, if BlackRock’s change causes more fund managers to allow split proxy voting, it could create new opportunities for plans to vote their values versus defaulting to the fund manager.

It could also result in the development of proxy advisory services that focus on specific themes. Hoeppner says the industry isn’t there yet, but he speculates that proxy advisory services that have pro-environment or pro-manufacturing perspectives, for instance, could emerge. Plan advisers could use these services to help their plan clients determine their votes.

The Role of Pro Bono Services in Financial Advisers’ Practices

Pro bono advisory work is helping to serve those who have been traditionally under and poorly served by the financial advisory industry—while giving some advisers a renewed sense of purpose and a broader set of planning skills.

Millions of Americans are financially struggling, and inflation, supply chain and other economic challenges stemming from pandemic have only made the problem worse. Recognizing a clear and growing need, financial advisers who do pro bono volunteer work are seeking to help bridge the wealth gap for those who earn low to moderate incomes.

There is a big appetite among financial advisers to be able to give back and help, says Matt Iverson-Comelo, executive director of an organization called Advisers Give Back. When people in the advisory industry think of volunteering, they often think of working at food pantries or building houses. However, financial planners and advisers have a unique skill set that is being underutilized in that space and can help people get on a better financial path.

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Iverson-Comelo explains that Advisers Give Back is a fintech platform dedicated to making pro bono financial planning easier and more impactful for both financial advisers and pro bono clients. In October, the organization announced partnerships with two established fintech companies, Steady and EarnUp, which collectively serve more than 3 million low- and moderate-income individuals. These fintech partnerships will provide a steady stream of pro bono clients as Advisers Give Back begins to scale up, Iverson-Comelo says.

Iverson-Comelo says he wants to build out a platform to help people act and follow through with plans to do better with their money. He says pro bono advisory work is helping to support those who have been traditionally under and poorly served by the industry.

“More and more firms are waking up to the reality that we should be doing more to help people in our community who are underserved, who have structural barriers to building wealth, building assets,” Iverson-Comelo says. “Being able to provide pro bono financial planning is one way to help with that, by giving people access to somebody who is skilled in translating their challenges into a clear plan of action and who can then help coach them to success.”

Giving and Getting

Those seeking help are not the only ones who benefit from pro bono advisory work. It has also helped advisers build empathy and understanding of a wider range of issues faced by those dealing with unique challenges, Iverson-Comelo says.

There can be a sense of immediacy when helping families that have very little margin for error with their finances, adds Jon Dauphiné, CEO of the Foundation for Financial Planning. In contrast to high-net-worth clients, the stakes for those who benefit the most from pro bono work are much higher, such as for a family facing evection.

Volunteers often advise on topics such as building an emergency fund, household budgets or how to prioritize credit card debt, which are things they normally would not deal with, Dauphiné says. It can be very meaningful for advisers to see the impact they have on those clients who often do not have access to trusted objective advice.

One challenge in this space of volunteer work has been reaching those in need of assistance, Dauphiné notes. Advisers associated with his organization have held an average of 20,000 pro bono sessions a year, but there are millions of people who need help. To help fill appointments, he says partnering with fintech firms and working with retirement plan advisers to build a better infrastructure has been vital.

To this end, Iverson-Comelo again emphasizes the importance of collaboration.

“Our new fintech partnerships represent the missing piece of the puzzle. We know that there is a strong demand from financial advisers to give back, and up until now the main issue has been providing advisers with a consistent stream of pro bono clients,” he says. “Mature fintech companies, such as Steady and EarnUp, can reliably deliver over 500 pro bono clients each month, and we’re excited to build more partnerships like these. By this time next year, we anticipate having over 1,000 financial advisers volunteering through the platform, as we scale to prove that financial planning isn’t just for wealthy individuals.”

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