Mega Teams Control Much of the Advisory Market

New research from financial analytics firm Cerulli Associates finds “mega adviser teams” with at least $500 million in assets under management control 42% of the total advice market.

Mega teams are well situated to attract high-net-worth clients and large corporate retirement plans, explains Kenton Shirk, an associate director at Cerulli, leading to their relative dominance in the investment advice marketplace. One of many reasons for this is their size, Shirk says, which allows mega teams to offer a greater breadth and depth of expertise to serve the complex needs of the largest and most affluent clients.

But size isn’t the only factor leading to mega team success—as such teams comprise only about 14% of the total financial advice industry headcount, Cerulli says. Findings in the second quarter 2014 issue of The Cerulli Edge – Advisor Edition suggest mega teams are also advantaged by better technology, skilled support personnel and other back office resources that allow such teams to more easily acquire and absorb competitor firms. This, in turn, allows for more rapid growth in assets under advisement.

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“Mega teams are ideally positioned to make acquisitions,” Shirk says. “Their financial success reduces the burden of financing, and the scale of their operational infrastructure makes it easier to service additional clients. As a growing number of advisers near retirement age, acquisitions will help mega teams grow at even faster rates.”

Cerulli finds advisory practices that increase adviser capacity can free their top-performing producers to spend more time on business development activities that drive revenue growth. These practices also operate at substantially greater levels of productivity than smaller firms, Cerulli says, as measured by AUM per headcount. Given that staffing expenses such as salaries, benefits and payroll taxes comprise the largest overhead costs, a higher level of productivity can greatly increase a practice’s operating profit.

Additionally, from a succession standpoint, large practices with high-net-worth clients are considered more appealing and typically garner high revenue multiples when assessing practice value and negotiating a merger or acquisition, Cerulli says.

The benefits of size can also generate a higher return on investment from human capital. Cerulli says successful, high-performing practices are more successful at recruiting talented advisers and staff who seek opportunities for long-term career growth. Large practices are a fertile training ground for junior advisers because they can offer a structured career path, allowing juniors to learn various aspects of the business over a period of time.

A summary and more information on how to purchase the full report are available here.

TRA Unveils Mobile Adviser App

The Retirement Advantage, Inc. (TRA) released a new mobile application offering financial advisers and wholesalers remote access to key sales and plan administration resources.

TRA is a third-party administrator (TPA) focusing on compliance support for retirement plans at small, privately held businesses. Key features of the new TRA mobile app include:

  • Immediate request for proposal support services;
  • Embedded retirement planning calculators;
  • Alerts for breaking industry news and articles;
  • TRA white papers and YouTube tutorials; and
  • Instant access to TRA’s national sales team and events support.

“Today’s financial advisers and wholesalers are constantly on the road and are in need of the most up-to-date resources while marketing their products and services,” says Matt Schoneman, president of The Retirement Advantage, Inc. “This high level of accessibility allows TRA to provide the best service to our financial advisers and wholesalers, who in turn can provide an even greater level of service to their clients.”

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TRA’s free mobile app is now available for download from Apple’s iTunes Store and the Google Play Store by searching for “The Retirement Advantage.”

Additional information is available at http://www.tra401k.com.

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