RESEARCH |
2024
PLANADVISER Retirement Plan Adviser Survey
The 2024 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection and reveals which companies advisers most like to work with.
Reported by PLANADVISER
Providers
Principal Financial Group
| Qualified plan adviser votes | 60 |
| Overall Perception Among Qualified Advisers | |||
|---|---|---|---|
| Very favorable | 30% | ||
| Somewhat favorable | 27% | ||
| Not favorable | 43% | ||
| Plan Adviser Experience with Provider | |||
|---|---|---|---|
| Worked with many times | 25% | ||
| Worked with several times | 11% | ||
| Worked with a few times | 38% | ||
| Worked with once | 25% | ||
| Highest Rated Areas of Service | |||
|---|---|---|---|
| Financial education and wellness resources | 12 votes | ||
| Mobile apps and offerings | 11 votes | ||
| Participant website and online tools | 10 votes | ||
| Fee structure for advisers | 9 votes | ||
| Overall service to midsize plans (>$50mm – $200mm) | 9 votes | ||
| Participant call centers and phone support | 8 votes | ||
| Plan sponsor website, analytics or reporting | 8 votes | ||
| Regulatory or compliance support and services | 8 votes | ||
| Statements | 8 votes | ||
| Web tools and functionality for advisers | 8 votes | ||