RESEARCH | February 5, 2025

2024
PLANADVISER Retirement Plan Adviser Survey

The 2024 Retirement Plan Adviser Survey sheds light on the criteria that advisers prioritize in fund and recordkeeper selection and reveals which companies advisers most like to work with.

Reported by PLANADVISER

Top-Rated Investment Firms

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Top-Rated Investment Firms

General Adviser Services and Support
1) Capital Group, home of the American Funds	28.9%
2) J.P. Morgan Asset Management	18.4%
3) Fidelity Investments	6.1%
3) Principal Global Investors	6.1%
5) Empower Capital Management	5.3%
5) Invesco	5.3%

Practice Management Ideas, Tools and Other Value-Added Services
1) Capital Group, home of the American Funds	30.4%
2) J.P. Morgan Asset Management	11.8%
3) MFS Investment Management	8.8%
4) Fidelity Investments	7.8%
5) BlackRock	6.9%

Retirement Industry Insight and Analysis
1) Capital Group, home of the American Funds	20.6%
1) Fidelity Investments	20.6%
3) J.P. Morgan Asset Management	18.6%
4) BlackRock	10.8%
5) Principal Global Investors	5.9%

Wholesaler Knowledge and Responsiveness
1) Capital Group, home of the American Funds	19.8%
2) J.P. Morgan Asset Management	10.4%
3) Fidelity Investments	8.5%
3) T. Rowe Price	8.5%
5) Principal Global Investors	7.5%

Reputation
1) Capital Group, home of the American Funds	29.2%
2) Vanguard	19.8%
3) Fidelity Investments	16.7%
4) J.P. Morgan Asset Management	10.4%
5) T. Rowe Price	8.3%

Investment Value for Price
1) Capital Group, home of the American Funds	38.8%
2) Vanguard	29.6%
3) Fidelity Investments	14.3%
4) BlackRock	5.1%
5) John Hancock Investment Management	4.1%
5) T. Rowe Price	4.1%

Fund Fact Sheets
1) Capital Group, home of the American Funds	24.3%
2) Fidelity Investments	9.5%
3) J.P. Morgan Asset Management	8.1%
4) MFS Investment Management	6.8%
4) Vanguard	6.8%

Quarterly Evaluation Materials
1) Capital Group, home of the American Funds	35.5%
2) J.P. Morgan Asset Management	17.1%
3) T. Rowe Price	9.2%
4) Principal Global Investors	6.6%
5) AllianceBernstein	5.3%
5) John Hancock Investment Management	5.3%

Participant Educational Materials
1) Capital Group, home of the American Funds	32.9%
2) Fidelity Investments	12.2%
2) John Hancock Investment Management	12.2%
4) J.P. Morgan Asset Management	8.5%
5) Vanguard	6.1%

Plan Participant Support
1) Capital Group, home of the American Funds	30.3%
2) Fidelity Investments	15.8%
3) John Hancock Investment Management	10.5%
4) American Century	5.3%
4) Voya Investment Management	5.3%

Plan Sponsor Educational Materials
1) Capital Group, home of the American Funds	26.8%
2) Fidelity Investments	18.3%
3) Principal Global Investors	12.2%
4) J.P. Morgan Asset Management	8.5%
5) John Hancock Investment Management	7.3%

Plan Sponsor Support
1) Capital Group, home of the American Funds	26.2%
2) Fidelity Investments	15.5%
3) Principal Global Investors	13.1%
4) John Hancock Investment Management	9.5%
5) Invesco	4.8%