The new website introduces a content-rich digital platform with tools and resources to help advisers navigate emerging markets, the firm says. The site features a wide variety of training and education materials accessible through aggregated articles, videos and proprietary thought leadership pieces. Special attention is paid to the firm’s Great Consumer investment strategy, which is designed to leverage long-term growth in the emerging markets created by the expanding purchasing power of the global middle class.  

Additionally, the enhanced website design contains dedicated pages for advisers to provide specific information, materials and capabilities for use by their own clients. Another website feature allows advisers to connect directly with wholesalers of emerging market equities, utilizing location-based technology to bring together likeminded advisers and wholesales directly through the website.

Adviser-specific information intended to nurture client relationships can be shared across social media channels within the website, the firm says. Advisers are also able to sign-up to receive updates weekly by email to remain connected with emerging markets news.

“Our new website was built from the ground up with detailed input from financial advisers and our sales team,” explains Peter Graham, CEO of Mirae Asset USA and president of the Mirae Asset Discovery Funds. “I am optimistic that this will enhance our client relationships as we continue to be a source of education and thought leadership on investing in emerging markets, and strive to implement new technologies to deliver these important insights.”

More information on accessing the new emerging markets site is available here.