Hartford Funds data finds that, overall, 33% of respondents reported seeking financial advice online and almost half say social media impacts whom they retain as a financial professional.
With online advertisements, advisers have an opportunity to reach younger people who are interested in finance topics.
A look at what worked particularly well in 2020 and that could keep propelling growth in 2021.
Well over half of advisers are not communicating with clients via video, and only 7% are utilizing video to connect with clients on a regular basis.
While some six in 10 advisers describe themselves as social media experts, only about 15% actually demonstrate social media mastery.
How retirement plan advisers need to function as business owners in order to grow their practices.
Many view this as a way to make their practices more efficient, plus add value.
In addition, the use of online sources of information and advice is growing.
The Gainfully platform is now available to LPL Financial advisers, aimed at supporting and boosting client engagement via compliance-friendly social media content curation.