Gig Workers and PEPs—Coverage Lessons From the UK

One established provider of pooled employer plans in the United Kingdom says the promise of PEPs is big here in the U.S., but they might not be the ticket for solving the entire coverage gap, especially for gig workers.


Several months ago, PLANADVISER sat down for a virtual conversation with Jodan Ledford, the CEO of Smart, which is a U.K.-originated retirement technology business working on expanding the pooled employer plan (PEP) market in the United States.

At the time, Ledford said he had been in conversation with members of Congress who are keenly interested in passing the Securing a Strong Retirement Act. Like others in the retirement planning industry, Ledford had taken to referring to the retirement reform legislation as “the SECURE Act 2.0,” because the bill would build on the success of the Setting Every Community Up for Retirement Enhancement (SECURE) Act, passed into law at the very end of 2019.

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Among the follow-up legislation’s most popular features are a provision to increase the qualified plan required minimum distribution (RMD) age to 75, the elimination of barriers to allow greater use of lifetime income products, the expansion of retirement savings opportunities for nonprofit organization employees and the creation of greater clarity for startup tax credits that incentivize small businesses to join multiple employer plans (MEPs) and PEPs.

In a new conversation with PLANADVISER, Catherine Reilly, Smart USA’s director of U.S. retirement solutions, said the firm’s hopes remain high that the SECURE Act 2.0 could become law this year. She noted that her background as a self-described “policy wonk,” having earned a master’s degree in public administration from the Harvard Kennedy School of Government, has certainly come in handy as she has worked to help Smart transition its PEP business to the United States.

“Drawing on our experience in the United Kingdom is very helpful for imagining what the marketplace development could be like here in the U.S.,” Reilly said. “For example, the U.K. requires that employees be automatically enrolled in a savings program, with the option to back out. We have argued that kind of system could also work quite well here in the U.S., completed by the PEP structure. This approach has already been embraced by various individual states.”

Reilly noted that Smart’s core market is made up of small and midsized employers, which she expects will also be the case in the U.S. once its PEP solution is up and running. In fact, Smart’s average employee count per client in the U.K. is just nine.

“Looking back on when the savings mandates first came to be, about a decade ago, the small employers found the process of creating savings plans to be easier and cheaper than anticipated,” she recalled. “In fact, they actually had an easier time than the large employers, especially in joining pooled plans, because they are generally less complex and have fewer locations and less workforce complexity.”

Asked what the role of PEPs has been for covering gig workers in the U.K., Reilly said it is the norm for such temporary employees to be organized under umbrella companies that function like large temp agencies here in the U.S. Given the broad savings mandates put in place by the government, a lot of these sizable umbrella companies attract staffers by providing their own fairly robust health care and retirement benefits, so PEPs have not necessarily been discussed or used much in this particular way. However, this is one area in which passage of the SECURE Act 2.0 could be influential for U.S. gig workers, she suggested.

“SECURE 2.0 doesn’t have a mandate per se, but it would require employers that already offer a plan to implement automatic enrollment for most employees, which would be a good start toward addressing the coverage gap overall,” Reilly said. “Unfortunately, even SECURE 2.0 is not a full solution for gig workers. It may help in that it does reduce the service requirements for long-term part time workers, but that’s not exactly the same group of people.”

This viewpoint is largely shared by John Humphrey, president and CEO at July Business Services, which is another firm actively rolling out a PEP solution. Speaking recently with PLANADVISER, Humphrey said he believes PEPs can help gig workers, but it will likely require further legislative and/or regulatory support to make this vision a reality.

“On the question of gig workers and whether we can help them with PEPs, it is a big question and a good question, especially with the impact that the pandemic has had on this segment of the economy,” Humphrey said. “I haven’t given it a ton of thought at this point, to be totally honest, but my off-the-cuff, personal opinion is that the PEP structure seems to have merit here. It will take further legislative action, I think, to really make this marketplace develop. There are gaps and holes in terms of the PEP provider going directly to the individual saver, as we see it. But the PEP structure, again, has merit. You are building professionally run, fiduciary-supported plans that take advantage of economies of scale, and so we could work towards making it possible for these people to participate in PEPs. I think there is a lot of merit to this discussion.”

Beyond these points, Reilly speculated that one method of supporting gig workers who lack access to paycheck-linked retirement savings could be to expand—potentially significantly—various retirement savings tax credits for middle-income and lower-income people. She noted that the SECURE Act 2.0 would simplify and expand the traditional retirement saver’s tax credit for lower-income workers, while companion legislation known as the Portman-Cardin bill would change the savings credit into a direct income refund.

“This would basically be like the government offering a matching contribution for these people to save in their own accounts,” Reilly explained. “Perhaps setting up a really attractive tax credit or rebate would be a way to create coverage incentives for gig workers.”

How Advisers Can Play a Role in Serving Gig Workers

This part of the workforce needs holistic advice on employee benefits and help understanding basic finances. Sources agree the industry will have to evolve to effectively serve this group.


About one-third of the workforce is currently made of gig workers, and that percentage is expected to expand, according to government and other estimates. With that in mind, retirement plan advisers looking to grow their client base should consider this market, retirement plan experts say.

This is particularly true since gig employers don’t tend to offer benefits of any kind to their workers, experts say. And those employers are unlikely to change their stance since the Department of Labor (DOL) issued a wage and hour opinion letter concluding that service providers for a virtual marketplace company are independent contractors. That DOL opinion could only discourage more gig employers from offering retirement savings plans or health care insurance benefits to their workers, says David Musto, president and CEO of Ascensus.

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Furthermore, gig workers are financially fragile and many need help getting their entire financial houses in order, starting with paring down debt, says Micah DiSalvo, chief revenue officer of American Trust.

Indeed, a Hearts & Wallets survey of gig workers conducted in 2019 bears this out. Overall, gig workers reported more difficulty with nearly all financial tasks, the survey found.

Nineteen percent of gig workers said they have difficulty selecting appropriate investments compared with 15% of non-gig workers, according to the study. They also said they have more difficulty handing market volatility emotionally (11% versus 9%), knowing where to find the right retirement resources to improve their retirement outlook (17% versus 12%), paying off or consolidating debt (18% versus 12%), saving for a college education (18% versus 10%), deciding where to put their savings (16% versus 10%), planning for retirement (22% versus 15%), starting to save (17% versus 13%) and knowing when to retire (18% versus 15%).

Likewise, some gig workers may be experiencing different levels of financial stress. A Prudential Financial survey of gig workers conducted in 2018 found that Generation X gig workers are more likely to live in a single, relatively low-income household. They are typically mid-career, doing mostly nonprofessional work. On average, they earn $36,300 a year, compared with $43,600 earned by Baby Boomer gig workers. This is particularly striking, as the study also found that Gen X gig workers work more hours.

Reasons People Seek 'Gig Work'

Only work I can find
19%
Feels less stressful
21%
Try temporary job first
23%
Strategy to get hired permanently
25%
Spend more time with family
28%
Try different jobs/roles
31%
Control my schedule
32%
Learn new skills
33%
Earn extra money
38%
Source: “Work, for Me: Understanding Candidate Demand for Flexibility,” ManpowerGroup Solutions

A Prudential Financial survey among gig workers conducted the year before found significantly fewer gig workers have assets in an employer-sponsored retirement plan (16%) than their full-time counterparts (52%). 

DiSalvo says there’s a gap when it comes to gig workers, and many need financial advice. But there could be other benefits for advisers who want to work with these participants. Establishing a rapport with a gig employer could open the door for advisers to provide retirement and wealth management services to C-suite executives running these companies, DiSalvo says.

Musto says advisers working individually with gig workers should steer them toward a few retirement savings vehicles, including a SEP [simplified employee pension] individual retirement account (IRA), individual 401(k) plan or owner-only 401(k).

“A SEP IRA is a reasonably low-cost, owner-only employer retirement plan for independent contractors to start saving for their own retirement,” Musto says. “An owner-only 401(k) plan is another alternative, which is generally quick and easy to start and simple to administer. If they have several different virtual marketplace companies to which they provide services, independent contractors can use their earnings from all self-employment sources to make retirement contributions and control their overall retirement as a result.”

Despite the DOL’s wage and hour opinion letter, DiSalvo says he thinks that with pooled employer plans (PEPs) now available to employers, some gig companies might consider joining them and, in the process, make a workplace retirement savings plan available to their workforce.

DiSalvo sees the role of advisers working with gig workers as being two-fold. “The first is as a pure investment consultant, and the second is as a holistic adviser on employee benefits, such as retirement savings, health savings accounts [HSAs], deferred compensation, 529 college savings plans and financial wellness,” he says.

He says that if an adviser pursues the gig market, he should charge a one-time or subscription-based fee, rather than an asset-based fee, as a JD Power survey determined that this is what younger workers prefer. “It found that 74% of investors under the age of 40 prefer to pay a one-time fee for full service wealth management,” he says.

The next important step for advisers looking to serve this market is to rely on technology to be able to scale their services cost effectively to multiple employees, DiSalvo says.

“The service delivery model is key,” he says. “I believe the adviser community is in a unique position to provide these services and financial literacy education to gig workers.”

Some technology solutions are specifically targeted to this part of the workforce. Mercer is launching Mercer Indigo on July 1 to provide retirement, health care and career solutions for the gig economy, says Mike Bux, a principal at Mercer and a national leader of Mercer Indigo.

“We foresee great opportunities for innovation in this space because the gig economy is a workforce with fragmented benefit solutions,” Bux says. “Mercer Indigo is designed as an on-demand  platform to support and offer services for gig, freelance, seasonal or part-time workers. Companies can also white label the platform and use their own brand.”

Bux also says legislation recently passed in California concerning the classification of gig workers could create a domino effect in other states. The California proposition was endorsed by rideshare companies including Uber and Lyft, which oversee millions of gig workers, and allowed drivers to maintain their independence but have income replacement and other assurances to support them.

“As employers look to what strategies they will employ through the next few years, it is inevitable the gig workers will play a key role,” Bux says. “Once these companies can solve for a total rewards package, the number of gig workers will grow all the more.”

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