No ETA for Fiduciary Rule

Now that the White House has taken a hand in the redrafting process, it’s anyone’s guess whether the Department of Labor (DOL) will come out with a proposal by January. 

The redefinition of fiduciary is the most important DOL initiative in the last 20 years, and the most controversial, says Steve Saxon, a principal at Groom Law Group in Washington, District of Columbia.

In Saxon’s view, the White House entered the fray because of several factors: the requirement that the regulation go through the Office of Management and Budget (OMB); the problems the DOL had passing the earlier regulation; and the intense amount of lobbying around this heated issue.

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“There’s been a lot of activity,” he says, including letters from Capitol Hill initiated by Thomas Perez, the secretary of labor. (See “Congressional Hispanic Caucus Weighs in on Fiduciary Rules.”)

Saxon thinks the DOL will try to push as hard as it can to get the proposal to the table in January. But here’s what has to happen first: hearings, then a comment period, and a certain amount of time to digest the testimony at the hearings, as well as the written and other comments. “That’s going to take a while,” he tells PLANADVISER. “You don’t know whether they’re going to publish a proposal and then re-propose, and then do a final one, or just publish a proposal and base the final version on everything they receive.”

At a recent regulatory conference at the Insured Retirement Institute (IRI), Saxon pointed out that groups on both sides of the argument, both in favor of an expanded definition and against it, are using the press to put forward their viewpoints. 

Frustrated Over Redefinition  

Brokers are expressing a great deal of frustration over the impact of a redefinition. First, according to Saxon, the regulation must allow financial institutions to be able to continue to provide and sell proprietary products. “They have to be able to stay in business,” he points out. “We can’t just shut them down.” Saxon says he favors exemptions. “If you’re expanding the concept of who is a fiduciary, you need to provide workable, exemptive relief [so people can stay in business].”

The other key issue is the tremendous focus on the decision-making around rollovers of plan assets. Saxon says the DOL is not backing off the Deseret opinion and may even be expanding it. (See “Fiduciary Status Could Be Big Rollover Plus.”)

This would mean that all conversations between a provider and a participant discussing choices for an individual retirement plan (IRA) or investment options in connection with a retirement or distribution event would be fiduciary conversations, whether or not a product was being sold, Saxon says.

“Think about it,” Saxon says. “No one would be able to talk to participants about rollovers or distributions.” In situations where the provider is selling a product and the old rules do not kick in, he says, “you’ll need a path for people to provide meaningful, informed advice about real options. It’s a microcosm of the bigger issue, but it’s important.”

Without exemptions, it will be difficult to have those conversations and sell profitably because of the conflicts.

The definition affects anyone who works with plan sponsors or plan participants, Saxon says. Some people assume that everything they’re doing falls under the fiduciary rule and use that as a starting point. And in discretionary investment management programs, in which the participant turns over control of investments to another person, that person is also recognized as a fiduciary.

They may say they do not care about the proposal, he says, but that is untrue: Everyone cares about this.

“It makes sense in an election year that the White House, the whole administration, would be careful about the extent to which they want to issue controversial regulations,” Saxon says. “It’s going to be even more challenging for the DOL to get the reg through.” 

Poor Communication Dents Profitability

Failure to communicate effectively with clients and their families will likely damage a financial adviser’s long-term business success, according to the Financial Planning Association (FPA).

A new study from the FPA Research and Practice Institute suggests the financial advice industry has become increasingly competitive in recent years, putting more pressure on advisers to answer client questions and service demands quickly. Advisers who are not differentiating themselves in their client communications are not reinforcing their value proposition, warns Lauren Schadle, executive director and CEO of FPA. This can mean losing out on business not just from an existing client, but from that client’s spouse, children and other family members.

The study suggests the most successful advisers communicate with clients on a daily basis (see “Investors Want Responsive and Transparent Advisers”). It can challenge many independent advisory firms to meet such rigorous communication demands, FPA researchers admit, so it is increasingly critical for advisers to be efficient in communications and service delivery efforts.

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Key findings suggest that many advisers are not making a big enough effort to communicate with clients’ spouses and partners, or with their adult children. FPA researchers say both of these potential client segments can have a major impact on the long-term profitability of advisers’ businesses. The study shows that currently, about half of all advisers (48%) say that fewer than three-quarters of their clients meet with them as a couple. Advisers may be doing themselves a disservice by not insisting on meeting with their clients and their spouses/partners, the research suggests.

A mere 42% of advisers are proactively trying to attract younger prospects, the research suggests, and even fewer (34%) are proactively working to build relationships with the children of existing clients. Without a focus on building relationships with the younger family members of existing clients, many advisers are going to fall short on building profitable businesses for the long-term, FPA says.

“To offset client and asset attrition inherent in [older client] group, advisers would be wise to build relationships with that group's survivors, and to diversify their practices with younger clients to ensure the long-term viability of their businesses,” says Valerie Porter, director of the FPA Research and Practice Institute.

Researchers find 68% of advisers gather feedback from clients in some form, with “informal feedback” being the primary method. Female advisers and younger advisers (under age 40) are somewhat more likely to gather feedback from clients (77%) compared with male advisers (65%). Another 71% of advisers say that they segment their clients for communications purposes.  A vast majority (82%) of advisers who segment their clients also tier their service levels.

According to FPA, 56% of advisers have formally defined service standards in place, which may include frequency of contact provisions or limits on response times for client queries. Female advisers are more likely to define service standards (66%) compared with men (53%). At the same time, only 30% of all advisers indicate that they review and reinforce service standards on a regular basis, and another 44% say they communicate service standards when a client starts to work with the firm.

A full copy of the “2014 Trends in Client Communication Study” is available here.

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