Securian Redesigns Retirement Site for Advisers

Securian Retirement said its site for financial advisers now offers “goal-based” navigation to help advisers get the information they need faster. is more “intuitive” for advisers who market individual annuities and retirement plans, offering interactive tools, plan sponsor services and perspectives about industry issues, according to Securian. 

The firm structured the navigation to reflect goals of retirement advisers:

  • Grow My Business offers resources for prospecting and for building assets in existing plans and annuity contracts.
  • Serve My Clients provides tools and ideas advisers can use to serve and retain existing clients.
  • Seek Information offers thought leadership about retirement plan issues such as revenue-sharing, fee transparency, and target-date funds.

The site also features a news section that can be sorted by product.

A Web demo walks advisers through the new features.