Lord Abbett Launches Web Site for Financial Advisers

Lord, Abbett & Co. LLC said its new Web site for advisers offers interactive content about investment solutions, market insights, and practice management.

Like other investment management firms, Lord Abbett also announced its foray into social media with a new Twitter account (www.twitter.com/lordabbett), where Lord Abbett experts will tweet (see “Financial Firms Ramp up Web Message to Advisers”).

The firm said its new site, www.lordabbett.com/advisor/, offers the following key features:

  • quick access to all critical product-related data;
  • Morningstar hypothetical and portfolio analyzer tools;
  • audio and video content featuring market commentary about the economy, markets, investments, and retirement;
  • an RSS feed, including a podcast of market commentary from Senior Economist and Market Strategist Milton Ezrati;
  • easier event replays and sign-up features for Lord Abbett Exchange, the firm’s program of adviser-training Webinars and conference calls;
  • Lord Abbett Advisor Intelligence: A data-mining and prospecting tool to help advisors enhance their business;
  • business-building ideas, featuring Lord Abbett’s proprietary practice management content and aggregation from leading publications and experts from across the industry.