Industry Voices Object to SEC Safeguarding Rule

Adviser advocacy and interest groups expressed disapproval for the SEC’s proposal, citing discretionary trading concerns and limiting annuity use.


Some of the provisions in the Securities and Exchange Commission’s proposed Safeguarding Rule were sharply criticized by industry participants during the comment period that ended Monday. The Safeguarding Rule would expand the Custody Rule’s reach both to advisers engaging in discretionary trading and to all asset types.

The Investment Adviser Association, an industry group representing advisers, wrote in a comment letter to the SEC that requiring advisers to comply with custodial requirements for participating in discretionary trading is misguided.

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Gail Bernstein, general counsel at the IAA, wrote in the letter that an adviser who has the authority to trade client assets without pre-approval does not have custody in the traditional sense because they cannot withdraw or redirect funds, and there is little risk of theft or loss.

Since many advisers have discretionary trading authority, many who are not currently subject to the Custody Rule would now be required to face annual surprise exams and to hire an independent accountant, among other requirements, according to Bernstein, who terms the requirements “very burdensome and very expensive.” Laura Grossman, the IAA’s associate general counsel, says approximately 5,000 registered advisers would have to comply with these rules for the first time, which is about one-third of all advisers.

In the eyes of Grossman and Bernstein, the SEC has not adequately explained what issues the proposal would solve or what the expected benefits would be. The IAA’s letter also said that the general pace of SEC rulemaking is too fast and difficult to keep up with.

The SEC received more than 100 comments concerning the proposal from registered investment advisers, law firms and auditors such as Deloitte & Touche LLP and PricewaterhouseCoopers LLP. Many commentators were seeking further clarity, changes or full pullback of the amendment.

Crypto, Too?

The IAA letter also stated its disapproval of expanding the Custody Rule to all asset classes, including digital assets, real estate and physical commodities. Bernstein explains that expanding the rule to all assets would impose a new regulatory regime on many previously uncovered asset classes and could “make those other assets difficult to transact in.” She describes this as “a huge sea change” for custodians, advisers and accountants.

The U.S. Small Business Administration expressed some of the same concerns in its letter, written in consultation with the IAA. The SBA says that defining discretionary trading as custody would have disproportionate effects on small advisers. Smaller advisers often do not hold or have access to client assets and do not have custody under the current regulations, according to the letter. This change would subject them to all the regulations and requirements of the Custody Rule.

Industry skepticism of the discretionary trading criteria could be facing headwinds from the SEC. William Birdthistle, the director of the SEC’s division of investment management, said during an open SEC meeting in February, when the proposal was formally offered, that discretionary trading is custody because it creates opportunities for loss if the adviser invests poorly. He repeated his support in March at an IAA conference, saying, “discretionary trading can create problems.”

And Don’t Forget Annuities

The Insured Retirement Institute, in its comment letter to the SEC, stated that the Safeguarding Rule would reduce access to certain annuities. The IRI noted that sometimes advisers have discretionary authority to move cash among investment options in a variable annuity contract, which would be covered by the safeguarding proposal.

The IRI referenced a no-action letter given to American Skandia Life Assurance Corp. in 2005, which permitted an adviser to withdraw assets from a client account for advisory fees without triggering the Custody Rule, and suggested making it universal for insurance firms. Many advisers dealing in insurance products have used this exemption so they can charge fees from clients’ accounts without having to keep those assets with a qualified custodian.

The IRI’s letter proposed that insurance companies be treated as qualified custodians for annuity contracts, since contracts provide strong legal protections and the adviser does not have actual custody of the assets at any point; custody is retained by the insurance company. Additionally, under state insurance laws, clients’ assets are segregated from the insurance company’s other assets, so they are protected in the case of bankruptcy, which is one of the objectives of the SEC’s proposal.

By universalizing the American Skandia no-action letter and treating insurance companies as a substitute for a qualified custodian, the SEC could avoid reducing access to annuity products, the letter argues.

New RIA Aims to Advise Plan Sponsors on Diligent Annuity Selection

Experts in the insurance and asset management industries have launched Annuity Research & Consulting to advise 401(k) plan sponsors and recordkeepers on annuities.


A new registered investment adviser, Annuity Research & Consulting, has entered the market aiming to help plan sponsors that want to offer annuities to their participants and need help with the insurance provider selection process.

Michelle Richter-Gordon, the executive director at the Institutional Retirement Income Council, and Mark Chamberlain, the founder of the Open Architecture 2020 Group, announced Tuesday the formation of their fee-only consultancy for 401(k) retirement plans and their recordkeepers.

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ARC’s goal is to “transform the DC industry’s approach to investigating lifetime income options by bringing an outside expert specialist resource to those who seek objective, thorough and analytical annuity advice,” the introductory press release stated.

After teaching together at the Center for Board Certified Fiduciaries, Richter-Gordon and Chamberlain say they realized there are many RIAs who are unlikely to become annuity experts, so they decided to lead by example.

Richter-Gordon and Chamberlain have a combined 60 years of experience in both the insurance and asset management industries, which they say makes them unique and enables them to analyze complicated annuity contracts.

“When you combine an annuity contract, which is considered by most to be pretty complex, with the intricacies of the asset management industry … there’s a need for plan sponsors to understand what’s going on under the hood,” Chamberlain says. “What’s unique about what we’re doing is combining our two experience sets in such a way that we can bring an ERISA-standard solution to sponsors who seek objective information.”

No Commissions

Chamberlain says ARC’s business model does not involve the firm getting any commissions from insurance products, nor do they receive fees based on assets under management. Instead, the firm charges hourly and project-based fees.

As a service provider, ARC aims to offer “unbiased search capabilities, a rigorous selection process and/or proper benchmarking capability for measuring the cost/benefit tradeoffs and monitoring them at a prudent expert level,” according to the press release.

Richter-Gordon adds that ARC is not limited to recommending certain annuity providers; rather, it has access to the “whole universe” of providers.

Among the main concerns Richter-Gordon sees among plan sponsors and the advisory community when adding annuities into a plan are litigation risk and the credit worthiness of certain insurance companies.

“We believe that rating agencies do not accurately capture important information about [how] certain insurers are more heavily exposed to private equity ownership or opaque reinsurance transactions, that we think are important to know about to protect oneself as a fiduciary against the possibility that an insurer is not able to deliver on its promises in a plan environment,” Richter-Gordon says.

Not only does the new firm offer ERISA 3(38) and 3(21) fiduciary capabilities, but it can also provide non-fiduciary consulting and education for both plan sponsors and participants to help them think about ways to integrate annuities with traditional 401(k) investment policy to manage participants’ longevity risk.

The Decumulation Dilemma

Chamberlain says there is some recent market evidence suggesting that about half of plan sponsors are looking to focus only on a decumulation solution for their participants, while members of the other half are more interested in exploring the turnkey approach to the full retirement lifecycle—a solution for the accumulation phase, the nearing-retirement phase and the decumulation phase.

“That’s the conversation that needs to happen before you find the right fit on the products side,” Chamberlain says.

Richter-Gordon says ARC already is equipped with data about the various annuity products and insurers available in the market, and the firm can match plan sponsors with the appropriate products based on the criteria in their plan, using a 10-step process they have developed.

Their process is engineered to meet or exceed the current safe harbor guidelines in ERISA Section 404(e), according to the press release. Chamberlain says ARC dissects annuity contracts to see who owns the risks: the insurance company or the consumer.

These risks can include anything from counterparty risks to liquidity risks to an initial return versus an inflation-adjusted return, according to Chamberlain.

“Counterparty risk management is one of the ten risk factors in our process that explains why most of the research we do is qualitative – thorough annuity due diligence does not lend itself well to data-based computer tools,” Chamberlain says. “We’re trying to change the conversation away from fintech quantitative solutions to more of a boutique research firm that can do institutional quality research the way institutional consultants have traditionally approached asset management.”

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