Education Campaign Available for 401(k) Day

Traditionally, 401(k) Day has been the Friday following Labor Day.

However, the Plan Sponsor Council of America (PSCA) is deemphasizing celebrating on a specific day and instead encouraging retirement plan sponsors to make every day 401(k) Day. The PSCA is offering educational campaign materials to help plan sponsors reframe retirement and make it more relevant to their employees. Materials are also available in 403(b) versions.  

This year the annual campaign is actually two campaigns. First, new posters/post cards/flyers complete last year’s food campaign by adding a dessert course with mouthwatering and calorically pleasing visuals.  

The second theme, “Dream like a kid,” uses nostalgic childhood-themed graphics to grab employees’ attention. The key messages provide information and education on saving for retirement in actionable terms using retro graphics. These images are tied into three headlines: Do the Math; Pedal to the Medal; and Up, Up & Away!

Each theme includes a poster with key messages to each theme; matching flyer; and mailable postcard that can be customized with the plan sponsor’s logo and contact information.

Materials for the campaign for 401(k)/403(b) Day can be downloaded here.