Data & Research January 13, 2014

Anxiety Casts Pall on Financial Planning

Advisers note that consumer anxiety has a negative impact on financial planning and investment decisions, a survey of financial advisers finds. 
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From missing investment opportunities to prioritizing low risk over the potential for higher returns, Americans’ uncertainty and anxiety are driving their financial decisions, Hartford Funds says in a survey.

It’s no surprise that consumers are anxious about the economy, notes John Diehl, senior vice president at Hartford Funds. Advisers are challenged to manage not just their clients’ investments, but also the emotions and fears that can influence their decisions. “While there are a number of factors to consider, the survey findings underscore the need for both advisers and clients to recognize and evolve certain behaviors in order to effectively pursue their financial goals,” Diehl says.

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Anxiety is adversely impacting client investment decisions. More than half of advisers surveyed (57%) believe clients have allowed their anxiety to adversely impact their investment decisions. This behavior is one of the top two concerns shared by advisers. Market volatility was the most-cited issue keeping advisers up at night, followed closely by client anxiety about saving and investing.

Consumers place higher value on investment certainty than returns. More than three-quarters (76%) of advisers noted that their clients are prioritizing investment certainty over the potential for higher returns. Despite this sentiment, 37% of advisers expect their clients’ risk tolerance to increase over the next 12 months, while only 17% expect clients to become more risk averse. Nearly half (46%) of advisers surveyed expect risk tolerance to remain the same.

Interestingly, this trend of shifting risk aversion follows advisers’ own patterns. Thirty-seven percent of advisers reported their personal investment profile has become less conservative over the past 12 months. Only 10% have become more conservative, with the remaining 53% keeping a steadfast risk profile.

Advisers are seeking alternatives to fixed income amid rising interest rates. Two-thirds (66%) of advisers surveyed indicated that the potential of rising interest rates has led them away from recommending fixed-income vehicles to their clients. The remaining 34% of advisers, who indicated they were not moving their clients out of fixed income, saw various benefits to sticking with their fixed-income strategy. 

Looking to Bonds

Forty-one percent of those respondents attribute their decision to still seeing opportunities in the bond market. About a third (32%) believe that no other vehicles provide the same income and security; and 23% remain confident in the long-term performance potential of fixed-income products. Only 4% indicated a lack of client confidence in the equity market as their motivation for their commitment to fixed income.     

Equity value funds and corporate bond products provide greater clarity for clients. When asked about client anxiety as it relates to various investment vehicles, advisers overwhelmingly cited emerging market funds as anxiety-inducers. Most advisers polled (90%) indicated that these products caused the greatest anxiety among clients. Sixty-five percent of advisers said international bond funds are also a cause for client anxiety.

On the other hand, 73% of respondents indicated that clients were least apprehensive about equity value fund products and 68% cited corporate bond fund products as the least concerning.  

“Anxiety creates a tendency among clients to focus on negative information and, in some cases, seek it out to support their fears and concerns,” says Vernon Meyer, chief investment officer at Hartford Funds. “We arm advisers with the tools they need to educate clients about market realities and the changing economic environment to temper overall investing anxiety. Illustrating how past cycles or events have generally resulted positively can help encourage long-term thinking and make the case for a diversified and balanced portfolio.”  

Hartford Funds, a provider of mutual funds and 529 college savings plans, conducted an in-person survey between September 18 and November 5 of 128 financial advisers against the backdrop of today’s economic environment.

Products January 13, 2014

ING U.S. Will Become Voya Financial

ING U.S. Inc. will continue its rebranding process during 2014.
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Stakeholders of ING U.S. will begin to see the new Voya Financial name in use during the second quarter, according to an announcement from the company. The various ING U.S. businesses and legal entities plan to complete their transition to Voya throughout the year as per the following schedule:

  • April 7: ING U.S., Inc., ING U.S.’s publicly listed holding company, will change its name to Voya Financial, Inc.;
  • May 1: ING U.S. Investment Management will rebrand to Voya Investment Management and the employee benefits business will begin using the Voya Financial brand; and
  • September 1: All other ING U.S. businesses will begin using the Voya Financial brand and all remaining ING U.S. legal entities that currently have names incorporating the ING brand will change their names to reflect the Voya brand.

Until rebranding begins in April, ING U.S. will operate using its current name and logo. As the rebranding process advances between April and September, both the ING U.S. and Voya Financial names will be in use.

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“The 7,000 ING U.S. employees who live and breathe our values each day will soon embrace their new roles as ambassadors of Voya,” says Rodney O. Martin Jr., the New York-based chairman and CEO of ING U.S. “Even though our name and logo will be different, our commitment to helping customers advance their retirement readiness remains the same.”

‘Voya’ is an abstract name coined from the word ‘voyage,’ according to Ann Glover, chief marketing officer of ING U.S. “The name also reminds us that a secure financial future is more than simply reaching a destination. It’s about a journey to financial empowerment and taking control along the way in order to create positive experiences,” she says.

ING’s transition to Voya Financial has been an ongoing process (see “INGUS Plans to Rebrand”).

More information, including the new Voya logo, can be found here.

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