Consumer Protection Motivates Barbara Roper’s Move to SEC

SEC Chair Gary Gensler says her focus as a senior adviser will be on issues relating to retail investor protection, including broker and adviser oversight and examinations.

Last week, the U.S. Securities and Exchange Commission (SEC) announced it has appointed Barbara Roper to the role of senior adviser to SEC Chairman Gary Gensler.

In announcing her transition, the SEC says Roper will focus on issues relating to retail investor protection, including policy development and the oversight and examination of broker/dealers (B/Ds) and investment advisers. Such issues have come to define the efforts of the SEC—as well as the U.S. Department of Labor (DOL)—under the Biden administration.

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Roper heads to the SEC after a 35-year career at the Consumer Federation of America (CFA). In a statement to PLANADVISER, CFA Executive Director Jack Gillis says Roper has “likely been one of the most influential and effective protectors of the American investor in recent history.

“CFA is so proud of her efforts, as well as her selection to carry on her work at the SEC in support of SEC Chairman Gensler,” Gillis continues. “Her efforts to institutionalize a fiduciary responsibility in the financial marketplace is legendary and has served as the benchmark for those interested in a healthy, responsible and fair financial marketplace.”

Given the high praise from the head of the CFA, which aims to protect the interests of consumers across all sectors of the U.S. economy, it is reasonable to expect Roper will push for stronger rules and regulations during her forthcoming SEC tenure. Indeed, in a statement confirming Roper’s move, Gensler calls Roper “a champion for investors [who] will provide invaluable counsel on behalf of the American public.”

Gensler’s statement notes that he and Roper have substantial prior experience collaborating on ambitious, game-changing financial market policies. Most notably, both worked on the Sarbanes-Oxley Act and the major market reforms of the Dodd-Frank Act.

“I’m excited to join the SEC and Gensler’s leadership team,” Roper says of her move to the SEC. “I’ve dedicated my career to ensuring that our capital markets work for the average investor. With investor protection at the core of the SEC’s mission, I’m looking forward to bringing that same focus on the needs of individual investors to my work for the SEC.”

The SEC says that during her time at the CFA, Roper was recognized as a spokeswoman on investor protection issues, particularly the standards that apply to investment professionals whom investors rely on for advice and recommendations. For example, last year, Roper filed on behalf of the CFA a comment letter that sharply criticized the updated DOL fiduciary rule framework put in place under then-President Donald Trump and then-SEC Chairman Jay Clayton.

“This is a regulatory package being rushed through by the Department of Labor in the guise of improving retirement investment advice for workers and retirees,” Roper wrote. “It would instead benefit powerful financial firms at retirement savers’ expense. This regulatory package is a multibillion-dollar transfer of wealth from the retirement accounts of American working families to the wealthiest, most powerful financial firms. Instead of strengthening protections for workers and retirees, it makes it easier for financial firms to profit unfairly at their expense.”

Roper’s argument was that the DOL regulatory package consists of two components “which work together to make it easier for financial firms to evade any fiduciary obligation” and to weaken the fiduciary standard when it does apply.

Roper wrote that she thought the new package included “a final rule reinstating a 1975 regulatory definition of fiduciary investment advice that it is so riddled with loopholes that it enables firms to decide for themselves when and if they want to be held to a fiduciary standard, as well as a proposed new exemption, modeled on the Securities and Exchange Commission’s weak, non-fiduciary Regulation Best Interest [Reg BI], which would enable firms providing retirement investment advice to engage in a wide range of conflicts of interest without adequate safeguards to prevent those conflicts from tainting their advice.”

Though her comments broadly criticized the DOL’s decisionmaking, Roper did have a few positive points to make.

“Saying that rollovers in the context of an ongoing relationship constitute fiduciary investment advice is a small step in the right direction, but it is a far cry from unequivocally covering all rollovers in the definition, as the 2016 rule would have done,” she writes. “Similarly, saying that firms may need to do more than stick a disclaimer in six-point type in a disclosure document to avoid any fiduciary obligations is appropriate, as far as it goes, but it would still appear to leave firms plenty of room to come up with a way to avoid those obligations, even in circumstances when the retirement saver will rely on those recommendations as a primary basis for their investment decision.”

Beyond matters focused on Reg BI and the fiduciary duty of investment advisers, Roper might also contribute to the SEC’s revisiting of proxy voting rule changes made under the prior administration. Other potential focus areas, as denoted by the SEC’s 2021 examination priorities list, include financial services industry cybersecurity, operational resiliency, and the ongoing proliferation and development of financial technology innovations, including digital assets.

Retirement Industry People Moves

Rebalance hires retirement services director; Cuna Mutual Group selects new leadership; and TRA adds regional sales consultant. 

Art by Subin Yang

Rebalance Hires Retirement Services Director

Wealth management firm Rebalance has added Nicole Cervi-McKeever as director of retirement services.

In the role, Cervi-McKeever works directly with Rebalance’s Better K small business 401(k) clients and is responsible for the entire 401(k) client lifecycle, serving as the daily  point of contact for all Better K clients.

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“Over the past year, our Better K business has grown exponentially, requiring us to increase the size of the team serving our small business 401(k) clients,” says Scott Puritz, managing director of Rebalance. “Given  her extensive experience both in the retirement services industry and as a customer service professional, we know that Nicole will be a great addition to the team. We look forward to introducing her to all of our Better K clients and know that their day-to-day needs will be taken care of in her capable hands.”

Before joining Rebalance, Cervi-McKeever worked for five years at CBIZ, where she served as a plan administrator. In  this role, she assisted in servicing close to 400 retirement plans and managed relationships with client plan sponsors, business owners, financial advisers and recordkeepers.

“I am passionate about providing a stellar customer service experience, which aligns perfectly with the mission  of Better K,” says Cervi-McKeever.

Cuna Mutual Group Selects New Leadership

Cuna Mutual Group has named Amy Cameron as the company’s new chief investment officer (CIO), effective September 13. She succeeds David Brown, who will retire in January. Cameron is currently the senior managing director for investments at the company. 

“Amy is a proven strategic thinker, investment expert and visionary leader,” says Robert Trunzo, president and chief executive officer of Cuna Mutual Group. “Her extensive expertise as an investment leader and broad investment acumen will bring even greater value to the consumers we serve.”  

Cameron will oversee $30 billion in assets under management (AUM) through the company’s investment portfolio and Members Capital Advisors, the registered investment adviser (RIA) affiliate of Cuna Mutual Group, to deliver long-term financial strength.

“Our responsibility as a mutual company and a long-term investor is to deliver financial strength and peace of mind to the many credit unions and members we serve,” Cameron says. “I’m grateful for the support I’ve had from Dave Brown and so many leaders at Cuna Mutual Group over the past 10 years, and I’m looking forward to helping our company continue to support our customers and grow for many years to come.”  

In addition to serving as managing director for investments at Cuna Mutual Group for the past decade, Cameron has held positions at Allianz of America, GE Asset Management and Metropolitan Life Insurance Co. She holds a master’s degree in business administration from the University of Connecticut and a bachelor’s degree in economics from the Villanova School of Business. Cameron is a Chartered Financial Analyst (CFA) charterholder.

The company has also named Anne Finucane as deputy chief investment officer, a new role to support the company’s growing portfolio. Finucane will support day-to-day management of the company’s investment efforts and will also begin her role September 13. 

“Anne brings a strong track record as a results-oriented leader investment leader,” Trunzo says. “Her broad based strategic and tactical acumen will be critical in moving this work forward.” 

Finucane currently serves as senior managing director and head of public asset classes at Cuna Mutual Group. Finucane graduated from the University of Chicago’s Booth School of Business, with a master’s degree in accounting and finance. She also holds a bachelor’s degree in economics from New York University. Prior to joining Cuna Mutual Group in 2016, Finucane held positions at Genworth Financial, Allianz of America, Citigroup and Schroders. 

Brown will retire after six years at Cuna Mutual Group and will continue in an advisory role through his retirement in January.  

TRA Adds Regional Sales Consultant

The Retirement Advantage Inc. (TRA) has hired Mark McCool as its latest regional sales consultant, providing sales consulting services to the southern New Jersey and Pennsylvania territory. McCool will report to Darin Erdmann, TRA’s national sales manager.

McCool is joining TRA from Lincoln Financial Group (LFG), where he operated as an internal retirement plan consultant. Before LFG, McCool held various positions with SEI Investments.

In his new role, he will be tasked with partnering with financial advisers and wholesalers to assist them in designing and implementing optimal retirement plan concepts for businesses of all sizes.

“Mark brings great energy and career experience in retirement plan solutions,” says Erdmann. “He has a great reputation for service, and we’re excited to welcome him to the TRA team. We are confident that his experience, leadership and ability to establish successful business partnerships will help TRA to increase retirement readiness for more U.S. plan sponsors and participants.”

“This is a great time to join TRA, with multiple new initiatives and a product road map in place that aligns with this continually growing market,” McCool says. “I am excited to be part of the team and honored to work for such a well-respected company in the financial services industry. I look forward to working with my business partners to help them find the best solutions that will meet the needs of their clients and help them achieve their goals.”

McCool will be replacing Bryan Foard, who will be taking on a national business development consultant role with TRA. McCool acquired his bachelor’s degree in civil engineering from Penn State University and holds the Financial Industry Regulatory Authority (FINRA) Series 7, Series 63, Series 65 PA Life and Health licenses, and the Fundamentals of Engineering (FE) certification. He resides in Pennsylvania.

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