401(k) Participants Seek Retirement Readiness Help

Participants in 401(k) plans prefer more proactive steps to increase their retirement readiness rather than historical transactions on their account statements, a study found.

Additionally, participants would like more analysis, solutions and a better understanding of the tools and guidance the plan provider has to help them optimize the use of their retirement plan.

Nearly half of participants feel they are behind schedule on saving for retirement and three in five wish their employer did more to educate them about their retirement plan, according to the Fourth Annual 2012 DC Participant Experience Study by KK & Company and Greenwald & Associates.

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Four in five trust the recommendations of their plan provider, and the same number reported being very interested in learning more about retirement planning from their plan.

Many participants have false confidence in the effectiveness of their efforts to save for retirement, the study revealed. Of the 54% of respondents who believe their savings for retirement are on schedule or ahead of schedule, half are older than age 35 and have less than $240,000 saved in their defined contribution account (26% have less than $100,000 saved).

 

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The study also found that most participants are extremely or very interested in having their statements include projections of how much they need and will have in their retirement plan at retirement age if they continued their contributions. Three approaches to projections were tested in the survey; the one that is most preferred is a projection based on a continuation of contribution rates. 

“[The American worker is] looking for more insights on how to prepare and manage for retirement rather than understanding the rules and mechanics of their 401(k) plan,” said Mathew Greenwald of Greenwald & Associates.

Information for the study was gathered through 17-minute interviews with 1,018 plan participants, using the Research Now online panel, from August 15 to August 22.

 

OneAmerica Unveils New Participant Education Program

The retirement services division of the OneAmerica companies has unveiled a new retirement education and engagement program for plan participants.

“One Day is Today” was developed from national consumer research and is intended to convey to plan participants that taking actions toward retirement now can move them closer to achieving their financial goals for the future. The program is designed for participants at various life stages, focusing on themes including “getting started,” “retirement 101” and “nearing retirement.”  

During the creation of the “One Day is Today” program, OneAmerica conducted research—including a national consumer panel survey—on how to effectively engage plan participants. The resulting materials differ from those commonly aimed at plan participants in that they avoid imagery involving people and make ample use of white space. The print and digital content features messages focused on the specific steps a plan participant can follow immediately to make today the day they take action.

The campaign includes a variety of print and digital content that is beginning to be delivered to plan sponsors and participants. These pieces include enrollment materials, educational brochures and mailers. Examples are attached.

“Through research, OneAmerica determined that participants will respond best to messaging that is actionable, direct and realistic,” said Marsha Whitehead, vice president of retirement marketing communications for the OneAmerica companies. “By focusing on message and not imagery typical of most retirement plan communications, ‘One Day is Today’ motivates the participant and gives very simple instructions on how to take action right now instead of focusing on life in the distant future.”

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