Global Mutual Fund Industry on Track for another Record Year

Year-to-date global long-term fund flows through April 2011 reached $268 billion, according to Strategic Insight’s Global Mutual Fund Review.

Equity funds pulled in $125 billion, while bond funds posted a $76 billion net inflow for the month.  

“This puts the industry on track for another year of $750 billion to $1 trillion in cash net flows in 2011,” stated Daniel Enskat, Head of Global Consulting at Strategic Insight, an Asset International company. “April was the best month since October 2010, with close to $100 billion in flows, mostly from the U.S. and cross-border vehicles,” Enskat added. “Equity funds are the main driver of flows thus far in 2011, accounting for half of the total.”  

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Cross-border funds in Europe and abroad have been driving net flows for mutual funds, and year-to-date accounted for 80% of cash flows ($77 billion) outside of the U.S. (90% when only looking at Europe). Due to their flow dominance, cross-border UCITS’ share of total UCITS assets has risen from less than 10% a decade ago to nearly 40% today.    

Looking at the top cash flow cross-border managers thus far in 2011, Franklin Templeton continues to hold the top spot, followed by Blackrock and JP Morgan,” noted Enskat.“Just as importantly, boutique managers Investec and M&G entered the top 10 cross-border fund manager league table on the strengths of their flagship themes and products.”  

The data also showed the first few months of 2011 brought a wide range of interesting and diverse fund launches by region.  In Asia, China’s top themes include SRI, capital protection, passive equity, and stable income.In Europe, the largest gains are around capital protection via bank distribution.On a cross-border basis, emerging market local currency debt, absolute return, lifecycle funds, and RMB bonds led the way for cash flows.  

More information about Strategic Insight is at http://www.sionline.com.

Report Highlights Sub-Adviser Opportunities

A recent report from Financial Research Corporation (FRC) reveals that sub-adviser firms polled say their primary source of manager search information is the manager itself.

For Winning in the Sub-Advisory Business, FRC interviewed 33 firms via an online survey during the first quarter of 2011, and uncovered other ways sub-advisers learn about searches. Networking opportunities was rated 2.35 on a helpfulness scale (with 1 = Extremely Helpful and 5 = Provides no Help) and historical fund performance data was rated 2.4. 

There was a three-way tie between cold calling, consultant relationships, and sub-advisory mandates changes, FRC found, with each of these ranking 2.85 on the helpfulness scale. FRC said the reason consultant relationships ranked so low may be due to the infrequent use of consultants, as reported by respondents.  

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The report also reviews the relationship between firm size and mandate discovery. Among the key aspects of the search process, FRC discusses how firms are prioritized, and the best ways for sub-advisers to get on the radar of advisers.  

More information is at http://www.frcnet.com/documents/Winning-in-the-Sub-Advisory-Business-Brochure.pdf. 

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