2018 Marketing Mechanics: Creative Approaches to Winning New Business
This year, we introduced a new column, Marketing Mechanics, to highlight novel ways retirement plan advisers are seeking new business.
Tag: Marketing
PANC 2018: Practice Efficiencies
The importance of hiring the right people and managing their functions efficiently.
Small and Mid-Sized Plans Are the Sweet Spot
Twenty-nine percent say they are likely to switch retirement plan providers within the next year.
The Most Successful Advisers Are Tech Innovators
They are also harnessing the competitive edge of AI.
2017 PLANADVISER National Conference Polling Insights
Presented here are the results of several dozen live polling questions fielded at the 2017 PLANADVISER National Conference, gathered during three days of highly detailed discussion of industry trends, challenges and best practices.
Less Than 6 in 10 Gen X and Gen Y Millionaires Work With an Adviser
But among the 58% of these investors who do, expectations run high.
Adviser Delivery Methods Crucial for Potential Clients
LIMRA
finds that consumers want a one-stop-shopping approach to financial advice,
which allows them to receive guidance on all aspects of their financial life
from a single source.
Advisers Compete for Benefits Dollars and Time
New research from
Fidelity warns that plan sponsors’
increasing focus on health care is cutting back the amount of money and time
they have to devote to retirement benefits; satisfaction with advisers is also
up.
Adviser Responsiveness Does Not Equal Engagement
Ron Cohen, head of DCIO sales at Wells Fargo, compares the surprisingly wide gap between what plan sponsors expect from their advisers versus what advisers generally prioritize.
Benefits and Limits of Social Media Marketing
Advisers widely like to use social media to cultivate client
relationships—but they see limits on the value of social media interactions, with
the vast majority passing on premium social media marketing services.
Orion Launches Social Platform
The new application will
provide advisers with access to industry experts and online training materials.
401kFiduciaryOptimizer Makes Significant Database Expansion
In addition to 45,000 plans that were available in the
prospecting system, the firm has added another 40,000 “to supercharge sales
efforts.”
Advisers Will Share New Investment Ideas in 2017
Clients are demanding new approaches to investing and new
ways to address fiduciary risks; advisers are finding ways to oblige them.
Intergenerational Advice Is Far From a Given
Surveys show a majority of advisers believe they will
continue to manage their clients’ money for multiple generations, even if they
don't know the heirs.
Investors Prefer the Path of Least Resistance
“People are far more likely to take a path of less resistance
by seeking out recommendations from trusted sources or choosing firms whose
brand they have become comfortable with over time.”
Social Media Has Become Critical for Advisers’ Marketing Efforts
Today, advisers are spending equal amounts of time on social media and networking.
Good Luck Beating Technology Providers at Their Own Game
Enterprise-level adviser technology providers are just fine
with winning new business behind the scenes; two industry executives explain
why “traditional advisory firms” should embrace them.
Schwab Advisor Services Outlook Measures RIA Optimism
Interviews with nearly 1,000 independent advisers who
custody assets at Schwab show significant optimism about growth opportunities
for registered investment advisers.
Asset International Adds Two Market Intelligence Firms
The acquisition of Market Metrics and Matrix Solutions from
FactSet will broaden AI’s portfolio of proprietary data and business intelligence
capabilities for advisers and asset managers.
Boomer Clients Still Eyed Eagerly by Many Advisers
It’s a simple formula that keeps more than half of advisers primarily
targeting Baby Boomers: They have the most money saved and are the most in need
of immediately actionable advice.