Tag: Marketing

Presented here are the results of several dozen live polling questions fielded at the 2017 PLANADVISER National Conference, gathered during three days of highly detailed discussion of industry trends, challenges and best practices.

But among the 58% of these investors who do, expectations run high.

LIMRA finds that consumers want a one-stop-shopping approach to financial advice, which allows them to receive guidance on all aspects of their financial life from a single source.

New research from Fidelity warns that plan sponsors’ increasing focus on health care is cutting back the amount of money and time they have to devote to retirement benefits; satisfaction with advisers is also up. 

Ron Cohen, head of DCIO sales at Wells Fargo, compares the surprisingly wide gap between what plan sponsors expect from their advisers versus what advisers generally prioritize. 

Advisers widely like to use social media to cultivate client relationships—but they see limits on the value of social media interactions, with the vast majority passing on premium social media marketing services. 

The new application will provide advisers with access to industry experts and online training materials. 

In addition to 45,000 plans that were available in the prospecting system, the firm has added another 40,000 “to supercharge sales efforts.”

Clients are demanding new approaches to investing and new ways to address fiduciary risks; advisers are finding ways to oblige them. 

Surveys show a majority of advisers believe they will continue to manage their clients’ money for multiple generations, even if they don't know the heirs. 

“People are far more likely to take a path of less resistance by seeking out recommendations from trusted sources or choosing firms whose brand they have become comfortable with over time.”

Today, advisers are spending equal amounts of time on social media and networking.

Enterprise-level adviser technology providers are just fine with winning new business behind the scenes; two industry executives explain why “traditional advisory firms” should embrace them. 

Interviews with nearly 1,000 independent advisers who custody assets at Schwab show significant optimism about growth opportunities for registered investment advisers. 

The acquisition of Market Metrics and Matrix Solutions from FactSet will broaden AI’s portfolio of proprietary data and business intelligence capabilities for advisers and asset managers.

It’s a simple formula that keeps more than half of advisers primarily targeting Baby Boomers: They have the most money saved and are the most in need of immediately actionable advice.

In addition to providing information about the firm, the site serves as a portal for clients.

Advisers can set themselves apart by developing an effective value proposition for prospective clients and referrals.

A new report from Market Strategies International finds asset managers and investment service providers may be overestimating client understanding of many of the buzz-word concepts taken for granted in the industry.

The Retirement Resource Desk from IFP Plan Advisers will provide specialist support in the areas of advisory practice management, reporting and business development.