Based on LIMRA’s “Paving the Way with Mentoring” study, it was determined that three in four advisers have participated in a mentoring relationship, and for the most part the elder advisers were colleagues in the same firm.
Mary Art, research director for distribution and technology research at LIMRA, and Emily Tracey, analyst for distribution and technology at LIMRA, authored a blog post on this topic. They shared these additional findings:
Almost 60% of the time, adviser mentoring developed naturally and without a formal program.
The most valuable benefit advisers received from their mentor is having someone to approach with questions: 86% said this was a benefit and more than half chose it as the top benefit of mentoring.
Seven in 10 young advisers said their mentor advised them about managing their practice.
Participation in mentoring can often lead to “reverse mentoring,” where mentor and mentee learn from each other on different subjects, such as a mentee teaching the mentor about social media and/or technology.
Beyond mentoring relationships, a majority of young advisers partner with other professionals, and 44% said they plan to partner more.
Whether working with a mentor or forming a networking or study group, Gen Y advisers especially found that collaboration can lead to financial success.
Those advisers without a mentoring relationship were less likely to be “very satisfied” with their career and less certain they would “absolutely stay” in it.
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“With
the Department of Labor’s fiduciary rule, it will become very difficult to do advisory
services as a broker/dealer,” suggested Kimberly Shaw Elliott, president of IFP Plan Advisors, a division of Independent Financial Partners (IFP). “Advisers will look to us to help them with
compliance and provide a level of sophistication.”
Shaw
Elliot’s firm is an office of supervisory jurisdiction (OSJ) for advisers, and
she was speaking at a panel at the PLANADVISER National Conference. Vincent
Morris, president, Bukaty Companies Financial Services, explained that there
are certain FINRA and broker/dealer (BD) policies that are in place and
advisers have a multitude of tasks to perform on a daily basis. Also a
registered investment adviser (RIA) has to have a chief compliance officer to enforce
Securities and Exchange Commission (SEC) policies.
“One
way to comply is to set up or partner with an OSJ office,” he told conference
attendees. The OSJ takes on certain functions, such as client communications and
advertising and overseeing trades. “And, it pulls both [regulatory] bodies
together under one roof. We can do things in house to serve our adviser
partners.”
William
Chetney, CEO, GRP Advisor Alliance, said all of the advisory business is moving
into an RIA model. When his firm worked as a BD, it found there were certain
things it could not manufacture, so it decided to partner with an RIA. “At
first, 73% of our revenue was from the BD business and 27% from RIA, but now it
has flipped to 25% BD and 75% RIA,” he noted.
NEXT: What OSJs offer
Shaw
Elliot’s firm backs the gamut from generalist advisers to retirement plan specialist
advisers, and develops products advisers may need for their businesses. “If a generalist
has a client connected with a retirement plan that wants help with that, they
don’t have to be a specialist, we can help them.” she told conference
attendees.
She
adds that under her firm’s RIA structure, advisers have their own brand, but with
a much larger organization behind them providing compliance oversight and
structure. The value in working with an OSJ is advisers have a range of product
and service choices, and can preserve their independence. Some resources her
firm has available for advisers include in-house Employee Retirement Income
Security Act (ERISA) counsel, dedicated compliance specialists, and 3(38)
services.
In
addition, the partnership with an OSJ extends advisers’ purchasing power for
marketing efforts. Shaw Elliot’s firm has an in-house marketing team that will
brand advisers, print out materials for them, and help them build their
presence.
“A
good way to describe OSJs is like a co-op,” Chetney continues. His firm focuses
on helping retirement plan specialist advisers. “Our partners’ clients can do
what large plans are doing if they band together; some things they just can’t
do on their own.” As an example, Chetney says it takes scale to provide
services at a participant level. If there are thousands of participants in a
plan, advisers and plan sponsors may have to contract advice out. GRP has
contracted with Financial Finesse so clients and their participants have access
to Financial Finesse’s certified financial planners (CFPs).
“It’s a scale thing,”
Chetney concluded. “Specialists 15 years ago needed to do certain things but
didn’t have the scale. Partnering with an OSJ can help them keep up with trends
and have resources they can use. It brings things to the mid-market resources
they didn’t use to have.”