Commonwealth Financial Network has launched a new strategic marketing solution called Brand Studio.
According to Commonwealth, the curated suite of integrated marketing tools and content is designed to help advisers create a strong brand identity in order to accelerate business growth.
Brand Studio is presented as a digital resource center that is supported by a team of marketing specialists. This team offers full-service strategic direction, the firm says, including such services as website development and support with the implementation of marketing best practices.
Through the Brand Studio learning center, advisers can access a sizable collection of educational articles on marketing best practices. This includes content designed for client use that can be easily customized, all meant to help advisers develop strong growth strategies and effectively communicate their capabilities to a targeted audience.
“We recognize that small business owners need easy access to sophisticated marketing technology to grow and thrive,” says Sarah Howes, vice president of adviser marketing. “We created Brand Studio to help our advisers drive business growth through optimized marketing that attracts ideal prospects and converts them to clients. The foundation we have established is an extraordinary starting point, and we’re committed to expanding our offering as we remain an accountable partner for our advisers.”
Powered by an intuitive search tool, Brand Studio’s portal allows users to quickly find solutions to marketing challenges and the resources to take advantage of arising opportunities.
“Ultimately, Brand Studio is designed to help advisers enjoy the potential growth that comes from a strong marketing strategy that aligns with their business goals,” Howes adds.