Schwab Debuts New Web Site for Independent Advisers

Investment advisers who custody with Charles Schwab can now access a Web site boasting more intuitive tools to manage client accounts.

Schwab Advisor Center, located at, integrates with Schwab Data Delivery (formerly SchwabLink), the company’s data files delivery and data management application. Schwab said the platform enables advisers to create custom account groups and organize data by household and portfolio model. Advisers have the ability to access aggregate balances and positions for households and groups of up to 200 accounts; sort, resize, and export data tables to customize views; and search accounts.

“We worked hand-in-hand with many of our adviser clients on the design and features of the new site to more closely mirror how they actually work,” said Steve Hirsch, vice president of Institutional Web Services at Schwab. “The new site provides them with the information they need, when and how they need it. By adapting to their work practices, the new site enables advisers to save time and serve their clients more efficiently.”

An early version of the site was first introduced to advisers last September, and in June another 56 adviser firms began using the site in pilot mode. Hirsch said the Web site will continue to evolve and improve over time, and that advisers will be given ample time to transition from the existing site to the new one.

A “What’s New” section includes online training resources, such as tutorials, quick reference guides, FAQs, and a new Help section. Additionally, Schwab said Webcast tours will help advisers transition to the new site, and service teams can help advisers learn capabilities of the new site.

The launch of Schwab Advisor Center is one of several technology and service investments Schwab announced in June (see “Schwab Waives Some Fees, Plans to Add Tools for RIAs”).