MissionSquare Moves Into Personal Wealth Management

MissionSquare Retirement announced its expansion into wealth management with the launch of a personal wealth management division.  

The new wing will include a brokerage option that offers individual retirement accounts and taxable accounts, along with a robo-adviser that supports individual retirement accounts and taxable nonqualified investment accounts.  

MissionSquare Wealth Management is partnering with Apex Fintech Solutions, using the digital platform’s Ascend Investor product to assist in secure trade execution and asset custody through its subsidiary, Apex Clearing Corp.  

According to MissionSquare CEO Andre Robinson, the expansion comes in response to feedback the firm has received from plan participants, and it was designed for participants and their households. 

“Part of what we’ve been doing is providing education, literacy and guidance around everything that they have going on with retirement, and more often than not, the conversations will expand beyond retirement,” Robinson says. “After years of us evaluating some of those discussions, this was the next logical progression for us.” 

MissionSquare announced that Shannon Hogendorn, currently head of wealth management, will lead the initiative as president of the firm’s rebranded broker/dealer subsidiary, MissionSquare Wealth Management.  

Hogendorn was hired in the first quarter of 2025 and is now expanding his role alongside Betsy Schroeder, head of personal wealth management products, who will also be a part of the new subsidiary.  

“There are other strategic hires that we are going to be making in the back part of 2026 into 2027, and there are functional areas of the organization that are now being consolidated under this personal wealth management unit,” Robinson says.  

MissionSquare managed and administered more than $73.6 billion in assets as of June 30, across its 457(b), 401(a), 403(b) plans, retirement health savings plans, employer Invetment Program plans, affiliated individual retirement accounts and investment-only assets.