MassMutual Enhances Web Support for Advisers

The firm is launching a new website and digital tools to help advisers market their practice to retirement plan sponsors.

Massachusetts Mutual Life Insurance Co. (MassMutual) has launched AdvisorAdvantage+, a new website that houses MassMutual’s set of practice management tools and guidance for advisers serving plans of all sizes. Here, advisers can access, a new web-based tool that allows advisers to develop a customized value proposition to differentiate their services from that of the competition.  

“MassMutual’s research finds that many advisers who serve the retirement plans marketplace struggle to succinctly state a value proposition when pitching their services to clients,” says Tom Foster, MassMutual’s head of strategic relationships for retirement plans. “It’s an opportunity lost. MassMutual’s tool can help advisers better position themselves for success.”

Advisers registered to sell MassMutual retirement plans can also access Planisphere, a prospecting database and search engine offering insights into what plan sponsors want most from advisers. Foster says the database also helps advisers sharpen their focus on local employers with plans that need improvement and those that may benefit from their particular services.

In addition, MassMutual’s proprietary tools and resources allow advisers to obtain fiduciary support and gauge the health of retirement plans. The PlanALYTICSSM tool can help them determine whether participants are on target to reach their retirement goals. The ViabilitySM tool helps advisers ascertain the economic value of retirement plans. Advisers can also promote financial wellness through the MapMyBenefitsSM feature and manage benefits through BeneClick!SM.

“The retirement plans marketplace is all about problem-solving,” said Foster “The most successful advisers are those who look to solve problems first and MassMutual is stepping up its capabilities to help advisers do their utmost to help retirement plan sponsors and participants succeed.”

Click on the following links to access MassMutual’s new websites, AdvisorAdvantage+ and