LPL Adds HiddenLevers to Affinity Program

The latest addition to the LPL Affinity Program is aimed at helping advisers comply with requirements of the new DOL fiduciary rule. 

LPL Financial has selected risk platform HiddenLevers as part of its Affinity Program, a move aimed at helping advisers respond to the Department of Labor (DOL) fiduciary rule.

The HiddenLevers platform provides stress testing and fee attribution analysis to help advisers adapt to the fiduciary duty mandated by new regulation, according to LPL.

“We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses,” adds Victor Fetter, chief information officer and managing director, LPL Financial. “Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses.”

The firms further suggest adding HiddenLevers to the Affinity Program will help advisers respond to longer-term pressures, “enhancing capital markets assumptions with bigger economic realities like U.S. immigration, Baby Boomer outflows, and deflation.”

“As the regulatory bodies dig in their heels, it’s becoming obvious that the U.S. is headed toward a universal fiduciary duty for financial advisers,” warns Raj Udeshi, HiddenLevers co-founder. “Don’t expect some BICE waiver to save your soul or your hide.”

According to LPL, HiddenLevers was selected for inclusion in the LPL Affinity Program “based on adviser experience, the company’s ease of doing business with LPL advisers and having met certain security and compliance requirements. HiddenLevers is also well integrated into LPL BranchNet and the WealthVision platform (eMoney), for ease of data import and sync.”

For more information, visit Previous integrations in the Affinity Program include RetireMap, MoneyGuidePro and Broadridge Solutions