LPL Vendor Affinity Program Adds MoneyGuidePro

PIEtech Inc., the creator of financial planning software MoneyGuidePro, has been selected for inclusion in the LPL Financial Vendor Affinity Program. As explained by LPL, the preferred vendor program helps advisers and staff access vetted, discounted services from third-party vendors through a centralized online portal.

LPL says PIEtech was selected for the program “based on the value they can provide advisers as an innovator in goals-based financial planning.”

Victor Fetter, LPL Financial managing director and chief information officer, says his firm “recognizes that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses.”

Kevin Knull, president of Pietech, notes many advisers face the prospect of being overwhelmed or left behind by “wave after wave of rapidly emerging technology.” Working with a third-party provider such as PIEtech allows advisers to “harness that technology in ways that make their jobs easier and client relationships stronger,” Knull suggests.

As a software solution supporting client service, MoneyGuidePro allows for college, retirement, estate and Social Security planning, as well as investment and insurance needs analysis, technology integration and account aggregation. More about how MoneyGuidePro works is at www.moneyguidepro.com.

Other recent additions to the LPL Vendor Affinity Program include Retiremap and Broadridge, which joined the more than 50 original vendors ranging from Morningstar, S&P Capital IQ, McAfee and Malwarebytes to FedEx, Staples and Avis.