The defined contribution (DC) market is strong and seems to be growing, with positive net sales for the majority of firms surveyed, according to Hearts & Wallets’ ninth “The State of DCIO Distribution” study. But just below the surface all is not calm.
In the first half of the year, 70% of the 30 asset managers surveyed recorded positive net sales—a marked improvement over 2014, when only 54% of managers had positive net flows. However, 2014 was a historically bad year. Defined contribution investment only (DCIO) sales improvements have not reached levels seen prior to 2013, when 80% or more of managers regularly produced net sales in the black. Hearts & Wallets projects the DCIO market will grow from $3 trillion today—47% of the DC market—to $4.1 trillion (51%) in 2020.
The demand for low fees is going to cut into actively managed funds in portfolios, Chris J. Brown, Hearts & Wallets partner and cofounder, tells PLANADVISER. One-third of mid-tier consultants said they plan to increase DC plan placements of passively managed large-cap U.S. stock funds, versus just 14% who plan to increase placements of similar actively managed offerings, Brown says.
On the flip side, 16% of mid-tier consultants said they plan to decrease placements of actively managed large-cap U.S. stock funds, five percentage points more than the number of consultants who said they’d decrease placements of passively managed stocks using a similar strategy.
“So the trend is for more placements of passively managed products and less inclination to decrease placements of them as well,” Brown explains. “This suggests many of these intermediaries will be looking to replace active portfolios with passive ones, which is consistent with the past few years of surveys.”NEXT: Passive management is trending
Brown notes that it is not just advisers who are moving more toward passive strategies. “It’s also being driven by recordkeepers that are concerned about having higher-cost actively managed portfolios in the plans they administer,” he says. According to Hearts & Wallets’ study, one in five (19%) mid-tier consultants agrees with the following statement: “In the past year, I/we have been approached by recordkeeping platforms about replacing active options with passive ones in the plans we service.”
Letting asset managers know when their funds are selected for a DC plan menu will become critical for retirement plan advisers, Brown says. “The average asset manager can only track 46% of DCIO sales to the source,” he explains. As advisers use more flat-fee arrangements and are no longer the listed broker of record on the plan, it will become even more difficult for asset managers to know who uses their products.
They won’t be able to provide the appropriate level of sales support and any value-add that could help an adviser maintain and expand his DC business—valuable resources to an adviser, Brown says. “But only if they know who you are and that you’re doing business with them.”
A dedicated DCIO sales and marketing effort will continue to have a place in managing workplace savings, Brown says, but “today the stakes are higher, product requirements stricter, and sales more difficult to earn. To really compete in the DCIO market, portfolio fees must be kept at or below median simply to make it past initial screens—and that is only the price of entry.”
“The State of DCIO Distribution” is Hearts & Wallets’ annual competitive landscape and benchmarking study on the defined contribution arena, which provides benchmarks for asset managers as well as feedback from plan advisers. Hearts & Wallets surveyed 30 asset managers with about $900 billion of DCIO assets under management and about 100 retirement plan intermediaries with more than $60 billion of DC assets under administration.