Alliance Benefit Group Launches 401(k) Choice Platform

Alliance Benefit Group (ABG), a network of 14 regional consulting and financial services firms, launched the 401(k) Choice platform for broker/dealers and financial advisers working with retirement plans.

The platform is designed to offer a comprehensive solution for broker/dealers and advisers who want a single point of contact for managing their retirement plan-related services, the firm says. The product features the Matrix Financial Solutions back-office trade processing and custodial solution, provided by Broadridge Financial Solutions. The formal launch will occur March 23.

The platform also integrates outsourced fiduciary support features, advanced plan design options and a variety of investment analytics and management tools. Advisers and broker/dealers joining the platform gain access to support from ABG’s sales personnel, as well as support on recordkeeping and administrative functions.

Don Mackanos, ABG’s president, says the platform brings access to more than 25,000 fund options and allows for local sales support and plan sponsor servicing in virtually any market.

“We believe we’ve made 401(k) Choice as simple for advisers to use as the various bundled products out there,” Mackanos says, adding that the addition of Broadridge’s Matrix custody solution should allow financial professionals working in nearly all broker/dealer models to adopt the open architecture platform.

John Moody, president of the Matrix organization under Broadridge, says the firms expect the platform to compete strongly in the open-architecture space.

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