ESG Investing Gaining Ground With Institutional and Individual Investors

In additions, asset managers surveyed are incorporating ESG factors into their investment processes.


Callan’s recently published “2021 ESG Survey” found that 49% of institutional investor respondents incorporated environmental, social and governance (ESG) factors into their investment decisionmaking processes, up 7 percentage points from the previous year’s level and more than double the share in 2013.

In addition, 40% of respondents that are not yet incorporating ESG approaches were considering doing so, the highest share in the survey’s nine-year history and more than three times the level as recently as 2019.

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This year’s survey reflects input from 114 U.S. institutional investors. Respondents included public and corporate defined benefit (DB) and defined contribution (DC) plans, as well as endowments and foundations, with assets under management (AUM) ranging from small (less than $500 million) to large (more than $20 billion).

Public plans (63%) incorporated ESG factors at the highest level among survey participants. They were closely followed by foundations (57%) and endowments (50%). Only 20% of corporate plans incorporated ESG, a trend in line with the survey’s findings over the years.

The most frequently cited reason respondents gave for incorporating ESG into investments was to align their portfolio with their values (55%), followed closely by fiduciary responsibility (54%).

According to the Callan survey, nearly two-thirds of investors that incorporated ESG approaches communicated to managers that ESG was important to the fund or considered ESG factors with every investment/investment manager selection. This finding falls in line with Russell Investments’ seventh annual “ESG Manager Survey,” which found 60% of managers globally identify climate change/environmental issues as their clients’ top ESG concern.

The Russell survey of 369 global asset managers, representing $79.6 trillion in AUM across a broad range of asset classes, found asset managers are placing greater emphasis on active ownership of their investments and increasingly engaging on ESG issues with the underlying companies in their portfolios.

More than 80% of managers surveyed explicitly incorporate qualitative or quantitative ESG factor assessments into their investment processes. This is reflected in the extent to which ESG factors are now influencing investment decisions, particularly with respect to risk. Forty-six percent of respondents noted the material role ESG factors such as climate change play in assessing potential security risk (an increase of 11 percentage points since 2018). Furthermore, 29% of managers highlighted the influence of ESG considerations in driving positive returns, a rise of 9% since 2018.

Similar to previous years, managers continue to rank “governance” (80%) as the most important ESG factor that impacts their investment decisions, reflecting the importance of company management in delivering long-term enterprise value regardless of industries. Meanwhile “environmental” has increased over the past four years from 5% in 2018 to 14% in this year’s survey.

Survey respondents said they hear from clients (i.e., asset owners) more on climate risk/environmental issues (60%) than any other issue, followed by diversity and inclusion/social issues (20%).

“ESG integration within asset management investment and business practices has continued to evolve at a fast pace, with forward-looking materiality assessments being the key consideration,” says Yoshie Phillips, director of investment research – global fixed income, at Russell Investments. “Asset managers are applying more rigorous ESG-related analysis and seeking to provide greater transparency. However, there is still much progress to be made, particularly with respect to climate change, which is increasingly defining ESG agendas and ranks as the No. 1 concern among underlying clients.”

Callan’s recently published “2021 ESG Survey” also highlighted data from the proprietary Callan DC Index and the “Callan DC Survey” and reported that 13% of DC plans offered a dedicated ESG option. Usage by plan participants remained low, however, with an average allocation of 1.2%. But there has been a steady increase in the share of plan sponsors that added an ESG option in the year prior to the publication of each “DC Survey.”

Participant use of ESG investment options in DC plans could see an uptick, however, as Natixis Investment Managers’ survey of 8,550 individual investors from 24 countries found 45% consider it important to invest in companies that are transitioning to more sustainable business models. Two-thirds (67%) say they would be more inclined to invest in funds that demonstrate a better carbon footprint, a key factor in reducing climate change.

Natixis’ survey busted the conventional wisdom that ESG adoption has been driven by socially conscious Millennials who want their assets to drive environmental, social and ethical change. While ESG investors do skew younger, broad adoption and interest suggests ESG investing now appeals to mainstream investors. One in four (27%) Millennials say they are invested in ESG approaches, but so do 20% of those in Generation X and 18% of Baby Boomers. Moreover, interest in ESG investing is high across all age segments, including 52% of Millennials, 52% of Generation Xers and 44% of Baby Boomers.

Only one in five investors believe that investing in ESG approaches means sacrificing investment performance. Investor sentiment has shifted dramatically since 2017, when Natixis found 64% of investors surveyed believe they would need to sacrifice some return potential to have investments that match their personal values. Just 22% say a lack of information on non-financial performance keeps them from allocating to ESG investments.

“First, we were surprised to see that there was a higher percentage of investors in North America (28%), and more specifically the U.S. (32%) who said they are invested in ESG strategies,” says Dave Goodsell, executive director of Natixis Investment Managers Center for Investor Insight. “The common assumptions would be that Europeans would be more likely to invest in ESG, but only 22% in the region say they do today.

“We were also surprised to see that investors look at ESG with a sort of enlightened self-interest. The individuals we surveyed were just as likely to see financial potential of ESG as much as the environmental and social benefits. That goes hand in hand with the trend we’ve seen with institutional investors in recent years,” he says.

Goodsell adds, “Since we first started polling on ESG, the financial rationale has become clearer for institutions as well. In 2015, institutions most often told us they invested in ESG because it was mandated by their investment policy statement. Since then, more institutions are finding that ESG offers alpha potential (10% in 2015 vs. 62% in 2021) and the potential for better risk adjusted returns (15% in 2015 vs. 29% in 2021).”

Self-Directed Investors Favor Equities, Especially Tech Stocks

Despite substantial market volatility, third-quarter trading volumes in self-directed brokerage accounts brokered by Charles Schwab were similar to those seen a year ago.

Overall investment behavior among self-directed brokerage account (SDBA) participants stayed steady throughout the third quarter of 2021, with the average account balance across all participants in the Schwab Personal Choice Retirement Account (PCRA) program seeing a 12.8% increase year-over-year.

Despite the strong year-over-year growth, SDBA owners saw a 2% decrease in asset values relative to the second quarter of 2021, underscoring the fact that it has been a challenging year for investors. Based on worries about inflation and Federal Reserve policy decisions, market watchers say it would be natural to see a market correction heading into the end of the year, though that fate is far from certain.

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According to Charles Schwab’s third quarter SDBA indicators report, trading volumes were similar to trades from one year ago and slightly lower than last quarter, at an average of 13.1 trades per account compared with 13.8 in the second quarter. Participant holdings also remained similar to last quarter, with a slight increase in cash holdings. The highest allocation of participant assets was in equities (36%). Mutual funds were the second largest holding (30%), followed by exchange-traded funds (ETFs) (20%), cash (13%) and fixed income (1%).

Large-cap stock funds had the largest allocation at 34.06%, higher than last year. They were followed by taxable bond funds, at 19.24%, and international funds, at 15.26%. Overall, self-directed investors’ allocations were similar to last year and last quarter.

The largest equity sector holding was information technology (IT) at 29.81%, slightly up from 29.33% last quarter. Notably, the prevalence of Apple stock was about the same this quarter, at 10.6%, and Apple remains the largest individual stock holding in the PCRA program. Other equity holdings remained similar to last quarter and to a year ago, with the exception of Grayscale Bitcoin, which is now a top 10 holding, a status achieved both this quarter and last. The consumer discretionary category comprised 20.49% of holdings, while health care was third at 9.7%, followed by communication services at 9.2% and financials at 8.28%.

U.S. equity ETFs—including large-cap, mid-cap and small-cap funds—continued to be the top ETF holding in PCRA accounts, followed by sector ETFs, international equity ETFs and U.S. fixed-income ETFS.

The Baby Boomer generation ended the quarter with the largest balance, at $526,193, which was down from $532,388 last quarter. They were followed by Generation X at $301,686 and Millennials at $101,670. All of these balances were down from last quarter.

Millennials and Gen X again had the highest percentage of mobile trades, with Baby Boomers following not far behind. All three generations had a very similar percentage of assets in cash, with Baby Boomers at 12.8%, Gen X at 12.33% and Millennials at 11.44%. These are all a slight increase from last quarter.

Gen X had the most PCRA advised accounts, at 48.5%, and Baby Boomers were lower, at 34.7%, while only 13.9% of the Millennials chose to use an adviser. The average participant balance for advised accounts was down to $542,365 from $550,127 last quarter, while non-advised accounts were also down from last quarter at $294,215, from $302,330. Those with advised accounts had higher average trades, at 16.1 total versus 12.3 for non-advised accounts. Overall, the trading volume was lower compared with last quarter and very similar compared with last year.

The full survey is available here.

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