Assessing the State of Trump’s EBSA

The Employee Benefits Security Administration is among the regulators with the most direct influence over the retirement planning industry. It gets a new leader at the end of the month.

Art by Claudi Kessels


In late April, United States Secretary of Labor Eugene Scalia confirmed news reports that Preston Rutledge will be stepping down from the role of assistant secretary for the Employee Benefits Security Administration (EBSA) on May 31.

Rutledge took the post as the head of EBSA back in December 2017, and since that time, he has operated largely out of the public eye, at least in part because the Department of Labor (DOL) and EBSA under the Trump administration have been more aggressive about cutting labor regulations rather than establishing new ones. At the time, Rutledge, as the former senior tax and benefits counsel on the Majority Tax Staff of the Senate Finance Committee and former top aide to Republican Sen. Orrin Hatch, was expected to smoothly transition into the role.

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Now, with the end of Rutledge’s tenure in sight, sources say the EBSA has in fact remained quite active and has some ambitious plans for the coming year. 

An Attorney’s Assessment

In the view of David Levine, a principal with Groom Law Group focused on retirement plan regulation and litigation under the Employee Retirement Income Security Act (ERISA), Rutledge’s leadership has been more dynamic than some other observers might say.

“The reality is that President Trump’s’ agenda is de-regulatory, I would not say necessarily that it is anti-regulatory,” Levine observes. So, while the EBSA and DOL under President Trump has so far failed to enact a sweeping new fiduciary rule, it has been active in other areas.

“We have seen, for example, a continued focus on the issue of missing participants,” Levine says. “Under the leadership of Scalia and Rutledge, the department is still doing active enforcement in this areas. The creation of an electronic disclosure framework is another area where the EBSA has remained active.”

In fact, the EBSA has at this point submitted a final e-disclosure regulation to the Office of Management and Budget (OMB), which is soon expected to publish its analysis of the economic impact of the proposal.  

“I think this is one of the main successes coming out of the EBSA in the last few years,” Levine says. “Compared with the strong reactions we have seen to other DOL rules published recently, default electronic document delivery has enjoyed pretty broad-based support. So, that’s an impressive thing. Also, there is the fact that during the Trump administration, we have seen the internal reorganization of EBSA. In my view, it is still to be seen what the impact will be.”

Levine has heard that one of the goals of the reorganization as viewed from inside the EBSA is to improve consistency and coordination across regions—which he and others argue would be a good thing for regulated entities.

Looking forward, Levine says, the retirement plan industry is waiting to see whether the DOL and EBSA will be rolling out any new conflict of interest rules, especially given the creation of the national Regulation Best Interest by the Securities and Exchange Commission (SEC). There is obviously also additional interest in asking who will take on Rutledge’s job and what the confirmation process might look like, given the U.S. Senate’s clear prioritization of judicial appointments. Until a new EBSA leader is confirmed, the work will presumably fall to Jeanne Klinefelter Wilson, who in May 2019 was named EBSA’s principal deputy assistant secretary. This fact puts her first in the line of succession to assistant secretary Rutledge, and in fact she is already Rutledge’s principal staff adviser.

The Industry’s View

“The EBSA is a critical regulator for our membership,” says Jason Berkowitz, chief legal and regulatory affairs officer at the Insured Retirement Institute (IRI). “As the trade association for the retirement income industry, we are regulated by a wide variety of agencies. The DOL and EBSA are right on top of the list.”

In Berkowitz’s view, both the DOL and EBSA have benefited from strong leadership in recent years. He expects that Wilson will indeed assume the EBSA leadership role on an interim basis, “and that’s a welcome development in the eyes of the IRI.”

“Rutledge and Wilson have been very receptive and thoughtful about the issues and challenges they face,” Berkowitz says. “We think that they take a balanced approach across ensuring participants and sponsors are getting the benefits of the protection they need while also finding the right level of regulation to ensure consumers have adequate choice.”

Echoing Levine, Berkowitz says the EBSA’s electronic disclosure rule is perhaps the most important ongoing project at the regulator. He expects the OMB to publish the final version of the rule in the very near future.

“Behind the scenes there is also a lot of work and analysis going on about what to do next about a fiduciary rule,” Berkowitz says. “Our sense is that they are working very hard to try to figure out the right path forward. We’ve all seen public statements to the effect that they want to harmonize with the Securities and Exchange Commission’s Regulation Best Interest. In our view that is sensible, to take a cohesive approach, though it will be challenging to actually put pen to paper and craft such a rule.”

Financial Wellness in the Age of Pandemics

Pandemics are not only a public health crisis, but also a crisis of employee confidence. Tech-savvy advisers and employers can help.

COVID-19 has demonstrated that pandemics are not only a public health crisis, but also a crisis of confidence among employees about their financial future.

Unlike previous financial shocks, however, companies have an opportunity to lower the level of their employees’ anxiety by offering tech-powered financial wellness programs that also provide advice from human financial advisers who have been through economic turmoil before

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Organizations offering this kind of holistic financial wellness as an employee benefit can help their workers address their investment, budget, personal spending, risk management and estate planning issues that have all surfaced since the COVID-19 outbreak. 

Comprehensive financial wellness can help reduce financial stress, the top concern of employees in the workplace, according to a study from PwC. And, perhaps just as important, financial wellness in a time of great need sends a strong message about a company and its leadership team’s commitment to corporate responsibility.

A New Model

New financial wellness models powered by technology are quite different from previous ones, which were largely one-dimensional financial literacy offerings or calculators.  

Financial wellness in this context means fiduciary advice is provided in two complementary ways. The first is a digital platform powered by artificial intelligence (AI) and cognitive computing that gets progressively smarter and more effective in advancing financial wellness. The second is access to seasoned financial advisers who can provide guidance to employees through various life events and offer wisdom in times of panic.

In essence, it’s the best of both worlds in terms of financial planning and wealth management. 

The digital platform helps employees create a customized, goals-based financial plan that factors in every aspect of personal financial management. The digital adviser considers many financial variables that are part of an individual’s life and moments that matter. It then produces a personalized action plan for saving, investing, spending, debt management and risk management.

As new information or circumstances arise, or as market conditions change, the plan and advice are updated in real time. Employees can see the big picture 24/7—and understand how they are progressing toward their financial goals. Over time, AI anticipates next steps and offers advice to help employees see around the curve.

The Human Component

The human component is equally as important. Especially in a crisis, a financial adviser can head off disastrous financial decisions people often make under stress. The goals-based plan in the digital platform shows the adviser an employee’s total financial situation and facilitates conversations about the more complex aspects of financial decisions. The breakthrough in this approach is that the human and digital advisors are seamlessly integrated for the employee and accelerate their financial wellness journey.

The fiduciary aspect of the platform is another key innovation. A fiduciary has a legal and moral obligation to put the best interests of a client first. Technology has enabled both the digital and the human advisers to act as fiduciaries. For employers, fiduciary advice provides peace of mind by avoiding the introduction of the unscrupulous to employees. This standard helps ensure employees receive unbiased recommendations that have their best interest at heart. 

It’s Working

The market volatility of the past two months has resulted in employees being worried about their retirement and 401(k)s. We at BrightPlan provide insight to management teams and work with them to deliver tailored programs such as webinars and education about financial planning during a crisis.

Interestingly, our data show that employees are not making large withdrawals from their financial accounts. In other words, they are avoiding the classic mistake in a market downturn.

The digital platform factors market volatility into a goals-based planning approach, to calculate a high probability that a financial goal can be achieved even in worse market conditions. So if media headlines are sensational, but the probability of achieving their goals remains materially the same, the platform is helpful in reassuring employees and urging them to stay the course.

Anonymized employee data also plays another crucial role. It can identify knowledge gaps and trends in the financial wellness of employees even when there isn’t a crisis. With those insights, employers can promote under-utilized benefits or offer new benefits that can add value to employees. Today, most companies have little understanding of their employees’ financial wellness. AI and cognitive computing make it possible to know what was previously unknowable about the level of employee financial wellness and stress at a company.

A Responsible Corporate Citizen

The current situation has demonstrated that innovation has fundamentally changed the concept of financial wellness. During the crisis, it is playing an especially important role for both employers and employees.

Reducing stress increases productivity and strengthens employee loyalty. It also exemplifies corporate leadership and compassion in moments that really matter.

 

Editor’s note:

Marthin De Beer is founder and CEO of BrightPlan, a financial wellness platform built for the Fortune 1000.

This feature is to provide general information only, does not constitute legal or tax advice, and cannot be used or substituted for legal or tax advice. Any opinions of the author do not necessarily reflect the stance of Institutional Shareholder Services or its affiliates.

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