Products June 25, 2018

Education Critical to Helping Participants Use a Retirement Plan

Ongoing education makes participants aware of the plan and underscores its value.

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Merely offering a retirement plan is not enough if plan sponsors want their participants to fully embrace it, according to a report from Arnerich Massena, Inc., “Retirement Plan Best Practices: Participant Education.”

The company notes that a study by the National Institute on Retirement Security found that the median retirement account balance is $3,000 for working-age households, and $12,000 for near-retirement households.

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Thus, Arnerich Massena says, education is critical to helping participants become aware of their plan and its critical value to them. “Combined with effective plan design and maintenance, education can play a significant role in improving participant outcomes,” the company says.

The company says the first step is to take a diagnostic review of existing educational services and tools, as well as the plan’s objectives and goals and problem areas among participants. Arnerich Massena says plans can work with their providers and advisers “to examine plan statistics like the participation rate, average deferral rate, asset allocations, usage rates of plan options and features, and average account balances.” In short, sponsors should find out whether participants are on track for a successful retirement.

Goals may include the following: increase participation in the plan, raise awareness and understanding of the plan, increase deferral rates, improve asset allocation, reduce financial stress and increase productivity, improve employee satisfaction and help employees plan for long-term retirement security.

By surveying participants, sponsors can find out what they would like from an educational program. It can also reveal participants’ level of investment and financial sophistication.

Next, sponsors should consider channels of communication, such as online interactive tools and webinars, paper and printed materials or in-person events. If participants are of various ages, several methods of delivery may make sense, the company says. Printed materials can include workbooks, guides, posters, flyers, table tents and newsletters. Electronic/online materials can include videos, audio presentations, websites and email. In-person education is also important, as participants nearly always say they prefer in-person education above all other methods—including one-on-one meetings with an adviser, not just group meetings.

Sponsors should also be mindful of targeting messages/education to various life stages. For those just starting out in their careers, they may want information on student debt, saving for a house or a car, investment basics and why saving for retirement is something they should start now. For those mid-career, they need help calculating a savings goal, understanding their investment strategy, and balancing various financial goals. For those nearing retirement, they need help planning retirement income, adjusting their investment strategy and understanding distribution options. For retirees, they need help with managing retirement income, estate planning, budgeting and minimum required distributions.

When designing educational materials, Arnerich Massena says, they should be easy to read with down-to-earth language—and even entertaining. The company suggests using characters and stories, being colorful, making it interactive and including examples.

To succeed at all of this, plan sponsors may want to work with their providers and/or advisers. It is also important for sponsors to measure how successful their educational programs are, and make changes as needed. They can do this by looking at online usage rates and surveying participants.

This report is one of a five-part series that Arnerich Massena issued on retirement best practices. Other topics included plan governance, plan design, investment menu construction and plan monitoring.

Data & Research June 25, 2018

ARA Study Shows How E-Delivery Would Benefit DC Plan Participants

The ARA says e-delivery can lead to increased saving and investing.

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The American Retirement Association (ARA) announced findings of a new study it commissioned with the Investment Company Institute (ICI) that concludes that shifting the default medium for defined contribution (DC) plan disclosures from paper would save plan participants hundreds of millions of dollars annually.

The study, “Why the Time Has Come to Prefer Electronic Delivery,” by Professor Peter Swire and DeBrae Kennedy-Mayo, updates and expands on a 2011 study, and found current regulations requiring paper delivery of participant DC plan information can cost investors between $350 to $500 million per year, which can reduce the average account balance by 2.4% over a 40-year work life.

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Working from the study’s estimated cost of paper delivery, the ARA finds that eliminating the cost of delivering paper notices to 80 million participants annually can translate into additional retirement savings of about 2.4% over a lifetime of work. In contrast, once a participant notice is drafted, the incremental cost of sending an email to one person is essentially zero.

The study also concludes that e-delivery improves access for the visually impaired and others with disabilities. Electronic notices provide better access than paper notices for the large population of participants with disabilities by allowing all users to adjust the font size and other settings. For the elderly and those with modest vision impairment, the ability to read online, with larger text and brighter light, is often crucial to effective reading. For those with color blindness, with electronic delivery, participants can shift to high contrast fonts or colors.

According to the study, e-delivery improves access and the quality of information for those who speak English as a second language. Translation software, available for free online, dramatically improves the availability and quality of notices to the millions of Americans for whom English is not their first language. As of 2016, about 42 million, or 14% of the total U.S. population, were foreign-born and nearly 21 million of them reported that they do not speak English “very well.” The study notes, for example, that Google software translates over 100 languages, accounting for over 99% of the online population.

The ARA says e-delivery can lead to increased saving and investing. The interactivity of e-delivery helps achieve public policy goals for DC plans of increasing retirement savings and enabling participants to better manage their accounts. Participants could receive just-in-time notices, layered notices, contribution prompts and online calculators—with hyperlinks, allowing the user to simply click on a link when interested in learning more or taking an action.

That interactivity can translate into higher savings rates; according to ICI’s survey of a cross-section of 401(k) plan recordkeepers conducted in the winter of 2017/2018, the average participant contribution rate among participants not interacting with the plan website was 5.8% of salary, compared with an average 7.8% contribution rate among participants who had interacted with their plan website. Moreover, according to a 2011 survey by the Principal Financial Group, Principal plan participants who used the firm’s online tool saved an average of 39% more than participants who did not use the tool.

Internet access—especially among DC account holders—is nearly universal, the ARA says. A 2017 ICI survey shows that over 91% of working U.S. households have access to the Internet, and it’s even higher among households owning DC accounts. Moreover, ICI tabulations of the 2016 Federal Reserve Board Survey of Consumer Finances show that 82% of households owning DC accounts with household income below $20,000 use the Internet. In addition, ICI’s tabulations show that households owning DC accounts also overwhelmingly use the Internet for sensitive financial transactions. In 2016, 88% of households owning DC accounts engaged in online banking, up from 83% in 2013. 

The ARA notes that in 2015, the Centers for Medicare and Medicaid Services required notices to be sent to all Medicare recipients about its Electronic Medicare Summary Notices (eMSNs). In addition, the Social Security Administration and the 401(k) plan for federal workers use electronic delivery as the default method for communicating participant/beneficiary information unless an individual requests mail delivery.

The ARA is calling on legislators to update the DC plan disclosure default.

U.S. House Representative Jared Polis, D-Colorado, and Representative Phil Roe, R-Tennessee reintroduced the Receiving Electronic Statements to Improve Retiree Earnings (RETIRE) Act to Congress last December.

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