Products March 1, 2012

Securian Launches Client Servicing Calendar

Securian Retirement introduced a Client Servicing Calendar for financial advisers looking for opportunities to prove their value to retirement plan sponsor clients.
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The calendar offers advisers suggestions for providing service to plan sponsors and participants. It’s built around quarterly events, ensuring that adviser support will be both relevant and timely. It also includes links to the materials, tools and resources in Securian’s Shape practice management program including:

  •  Plan-servicing opportunities;
  •  Tips for cross selling;
  •  Prospecting tools; and
  •  Educational materials for plan sponsors and participants.

 “These days, with adviser fees under greater scrutiny, it’s more important than ever for advisers to demonstrate the value they provide to plan sponsors,” said Rick Ayers, vice president of Securian Financial Group Inc. “The Client Servicing Calendar helps advisers take advantage of the resources we offer and provide meaningful assistance to their clients.”

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Securian’s team of sales and service specialists provide a range of assistance for advisers with all levels of involvement in the retirement plan market.

More information about the calendar is available here. 

 

Diversions March 1, 2012

So You Think You Can Multitask?

Even though you might think you’re amazing at texting and driving (while eating your lunch), research shows that most people can only successfully focus on one task at a time.
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According to research by David Strayer, director of the applied cognition lab at the University of Utah, 98% of people can’t multitask and don’t do either task as well when they try.

“Supertaskers,” on the other hand, make up a small 2% of the population and show no ill effects from multitasking.

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In his research, Strayer put supertaskers through a series of tests including genetic evaluation and neuroimaging. The results indicated that supertaskers’ brains are structured differently than 98% of the population, and certain parts of the frontal cortex show less activity when multitasking. 

The conclusion is that if you are a supertasker, you know it. If you are a monotasker, it’s best to focus on one thing at a time in order to perform better.

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