MassMutual Hosts Save for Retirement Week Events

 

MassMutual Retirement Services has planned several events to coincide with National Save for Retirement Week.


 

 

The events include two online participant webisodes and one Web-based sponsor seminar. The first webisode is part of MassMutual’s SmartView series on the company’s RetireSmart YouTube channel. Called “Should I Borrow From My 401(k),” it will launch Monday, October 22, at 2 p.m. ET. During the three-minute webisode, real people will talk about money and retirement issues in simple terms to help bring these issues to life for individual savers.   

The second webisode called “Supersize Your Savings” is focused on Gen Y 401(k) participants and conveys the importance of starting early in a fun and effective way. It can be viewed on MassMutual’s RetireSmart participant website at www.retiresmart.com.   

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MassMutual Retirement Services will also host a plan sponsor seminar titled “Participants Talk Retirement” on October 23 at 2 p.m. ET. The seminar will share insights gleaned from recent interviews conducted by MassMutual with its retirement plan participants and will give sponsors actionable information to help them promote their retirement benefit to their employees as effectively as possible.   

“All of these events and seminars have just one goal—to help Americans plan and save enough so they can retire with confidence,” said Elaine Sarsynski, executive vice president of MassMutual’s Retirement Services Division and chairman and chief executive of MassMutual International LLC.

Commonwealth Unveils Adviser Marketing Engine

 

Commonwealth Financial Network introduces Four-Corner Marketing, an online tool to provide advisers with access to preapproved materials to strengthen client relationships and market to prospects.


 

 

Kathy Lafreniere, Commonwealth’s managing principal of communications, described the Four-Corner engine as a resource that gives advisers access to everything necessary to create brand-building marketing programs. “Whether jumpstarting their efforts in a particular niche or enhancing an existing program, advisers benefit from a dynamic online experience that makes it easy to find what they’re looking for, as well as to share feedback and learn what their peers have found useful through the site’s social networking features,” Lafreniere said.

Four-Corner Marketing allows Commonwealth advisers and their staff to:

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  • Browse more than 1,000 client-approved ads, brochures, press releases, social media status updates, and other marketing materials;
  • Filter searches by audience, topic and type;
  • Access themed bundles of material for specific tasks, such as annual reviews, welcoming new clients, and referral requests—with just a few clicks; and
  • Tag documents as favorites, “like” them, and browse “Most Liked” and “Most Downloaded” sections to learn what their colleagues are using.
For more information, visit www.commonwealth.com.

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