The Great-West campaign is at www.save4retirement.net. A plan sponsor link on the site leads to tools that can be used for various sponsor goals (increasing enrollment, increasing savings, investment education, etc.). The tools include fliers, posters, suggested e-mails to be sent to employees, and presentations.

An employee link leads to a Retirement IQ quiz, information about enrolling in employer-sponsored retirement plans, calculators for how much to save and how saving affects an employee’s pay, a worksheet for determining risk tolerance and a corresponding asset allocation, and links to more educational resources.

“It’s critical that our industry take advantage of opportunities like 401(k) Day to help people understand the importance of saving for their retirement,” said Charlie Nelson, president of Great-West Retirement Services, and chairman of the board of directors of The SPARK Institute.

The Profit Sharing/401k Council of America (PSCA) sponsors National 401(k) Day, which falls on the first Friday following Labor Day and is now in its 14th year. While in years past, most PSCA materials were reserved for PSCA members only, this year it is making the annual 401(k) Day communication and education campaign available free to plan sponsors (see “PSCA Offers Free 401(k) Day Materials”).