ProcessUnity Expands Adviser Support Services

Cloud-based application and technology provider ProcessUnity revealed an expansion of its sales- and compliance-support services for financial advisers and investment service providers, as well as new integration with Salesforce and other customer relationship management (CRM) systems.

In a conversation with PLANADVISER, Lisa Weil, the firm’s vice president of industry solutions, noted the expansion includes new features across “24 key application areas, all designed to expand data access, eliminate manual processes and ensure overall program and user effectiveness.”

Weil explains ProcessUnity’s capabilities can help advisory firms “come up with specific points of view around the best ways to deliver all the various services they are selling and delivering. As a third-party service provider, ProcessUnity helps firms catalog and organize all of their services and client relationships, with a major goal being to provide all client-facing representatives and associates with a consistent point of view and set of capabilities to sell.”

Perhaps most important, Weil says her firm can help providers organize their staff in the most reasonable and efficient way to serve the book of business. Benefits include cutting down on unnecessary duplication of effort and getting the right staff to focus on the right work at the right time.

“These sound like straightforward concepts,” Weil says, “but they’re not always easy to accomplish in a large financial services firm with a substantial book of assets under management.”

Weil explains the expanded services from ProcessUnity offer improved functionality in the GRC space—short for governance, risk and compliance. For example, the update includes enhancements to vendor risk questionnaires that give users the “ability to include advanced conditional logic that displays questions and sub-questions based on specific responses.”

The new release also adds support for vendor facility information gathering and reporting for fourth parties, among other new features. Weil says an ongoing goal of ProcessUnity is to make the firm’s capabilities accessible within more of the solutions and sales platforms advisers are already using—so additional expansions are anticipated.

More information on ProcessUnity’s expanded suite of solutions is at www.processunity.com.