Westrock Adds Reed to Help Expand Institutional Business

Westrock Group, Inc., announced that Dana Reed has joined the firm as head of marketing.

Reed will be responsible for overseeing all marketing and business development activities, with a focus on growing the newly formed Westrock Institutional Group and Westrock Asset Management, according to the firm.

Most recently, Reed was a vice president in Institutional Sales at Friedman, Billings, Ramsey, where she began working in 2002. She earlier held positions in the investment banking divisions of J.P. Morgan and Utendahl Capital Partners, where she helped start the firm’s corporate finance and advisory practice. She began her career in 1996 in the investment banking division of Goldman Sachs & Co.

Last week, Westrock Group announced it had been acquired by the Lower Brule Sioux Tribe of Lower Brule, South Dakota (see “Westrock to Offer Advisory Services to Native American Tribes”). The firm also announced that its Westrock Asset Management subsidiary recently entered into a joint venture with Creighton Capital Management. The joint venture will offer quantitative portfolios to institutions and other qualified investors (see “Westrock and Creighton Join Forces in Asset Management”). 

 “Westrock has already established itself as a wealth manager of choice for individuals by offering customized products and a transparent investment process. I look forward to helping Westrock expand its presence among institutions,” Reed said.


Headquartered in New York, Westrock Group is a financial services holding company offering institutional and wealth management services and composed of three subsidiaries: Westrock Advisors, Westrock Institutional Group, and Westrock Asset Management.