The Standard is a subsidiary of StanCorp Financial Group Inc. and provides financial and insurance products related to wealth management and retirement planning. M Financial Group offers similar services to high-net-worth and corporate market segments.
The firm started a “co-marketing” partnership in February. Both are headquartered in Portland, Oregon.
Dan Hall, vice president of retirement plan sales for The Standard, says M Financial’s focus on supporting advisers and strengthening their value proposition makes the partnership “a great opportunity for us.”
“Our values and goals are very much aligned,” he adds. “We look forward to supporting them and their nationwide network of member firm advisers.”
David Watros, vice president of M Financial Group’s corporate benefits business, says his firm hopes the partnership will help member advisory firms eliminate administrative burdens and reduce fiduciary risk for their employer clients, as well as deliver effective retirement readiness solutions to employees.