The Standard Offers Retirement Savings Campaign Materials

Standard Retirement Services has launched two new retirement savings campaigns designed to promote enrollment, increase contributions, and motivate ongoing asset allocation review.

The company said its 401-yay! campaign targets 401(k) plan participants, while Rethink Retirement! targets participants in non-401(k) plans, such as 403(b) plans. Materials may be used in conjunction with the upcoming National Save for Retirement Week, October 18 to 24.

“These materials make it easy for plan sponsors to get the word out,” said Sheri Fitts, director of communications and large plan sales at The Standard. “They were designed with participants in mind – to get them into the habit of saving for their future.”

More information is available at or by calling 877.805.1127.