The Hartford Attempts to Gain Ground in Mid-Market

With the introduction of several new initiatives and a new VP, The Hartford Financial Services Group plans to grow their middle market business for 401(k) defined contribution and defined benefit retirement plans.

Denise Diana will be spearheading the effort, as vice president, retirement plans, mid-market. Diana has been tasked with creating a new team of middle market specialists to support financial advisers, registered investment advisers (RIA), and consultants. 

Part of this support will be conveyed in a series of forums for advisers that will unveil research on retirement plan sponsors’ and participants’ evolving needs, and new approaches in meeting them. The forums, “A Dose of Reality: Strong, No Sugar,” will consist of practice management modules and insights into The Hartford’s new techniques. The seminars will take place in Boston, Atlanta, Irving, TX, and San Francisco.

“The Hartford has been building its considerable capabilities to serve the middle market for some time, including three strategic acquisitions that expanded our scale and core competencies,” said Sharon Ritchey, executive vice president and director of The Hartford’s Retirement Plans Group (see “Hartford Shakes Up Wealth Management Unit” ). “We’ve added new technology capabilities, new product solutions for both defined contribution and defined benefit plans, and new leadership to help us accelerate growth.”

Diana comes to The Hartford with 20 years of experience in the insurance industry, most recently from Transamerica where she was vice president of business development (see “Transamerica Bolsters B/D Channel Management Team“). She has also held key leadership positions at Prudential Retirement and CIGNA.