By opening its API to third-party technology programmers, TD Ameritrade says the many programs advisers use (for customer relationship management (CRM), financial planning, and portfolio management software), will be able to be used in tandem with VEO, its trading and account management platform.
“Taking an open approach to technology integration supports our commitment to help advisors run more efficient and profitable practices by allowing them to use the software and tools that meet the unique needs of their firms,” said Tom Bradley, president of TD Ameritrade Institutional.
More than a dozen technology providers have participated in the initial planning and development process, providing feedback on best practices to create an integration methodology. Initial integration will include accessing critical data such as client balances, positions, and account alerts across applications. The next level of integration will involve expanding capabilities to include transactional functionality such as trading.